New regulations and improved digital technologies have led to healthcare organizations assigning special focus to price transparency and improved patient access to information and service options.
But simply adding a chargemaster list to your website isn’t enough to attract prospective patients and build credibility. Hospitals must adopt new marketing strategies to leverage the consumer-driven healthcare initiatives and support consistent growth over time.
If you want to learn about how you can use the new healthcare price transparency regulations to market your hospital or medical practice, this is a great place to start.
This eBook examines how to construct a successful marketing strategy based on transparency and credibility. We explore best practices that you can implement to market your services and empower your patients to become better purchasers and more informed about their healthcare options.
Among the topics we cover: