Pay-per-click advertising, also known as PPC, is a form of online advertising in which advertisers accrue costs when users click their ads. PPC ads appear on Google above the organic search results, which makes them the first results users see. Advertisers bid on the value of a click in relation to targeting factors such as keywords, platforms, demographics, location, and time of day.

Why Should You Use PPC?

Given the wealth of online advertising space, PPC is a direct and effective way to reach customers and has many advantages over SEO. Statistics show that 46% of clicks go to the top three paid ads on the SERP (Search Engine Results Page). With that in mind, let’s take a look at why pay-per-click advertising should be part of your overall marketing strategy.

PPC Gets Quick Results

Pay-per-click advertising will send customers to your website within hours of setting up a campaign, whereas quality SEO results can take months to generate. In addition, SEO requires constant maintenance and attention to sustain the results.

PPC Allows for Better Tracking

Pay-per-click advertising providers allow you to closely track results and provide detailed insights into the financial performance of your campaigns. This way, you can make sure to use your budget wisely and ensure you aren’t paying more per click than what you are earning from a new lead.

PPC Provides a Positive Financial Return

In most cases, pay-per-click advertising will help you achieve a positive financial return on your marketing spend. Click-throughs from PPC results convert at a 1.5 times higher rate than organic clicks.

PPC is Ideal for Local Businesses

Big businesses like national insurance and mortgage companies have likely bought a large amount of PCC advertising, driving the average cost-per-click prices up and making it nearly impossible for small companies who sell the same product or service to compete. However, companies who are targeting local communities online are very likely to receive a profitable ROI from pay-per-click advertising.

When used in conjunction with other marketing strategies, pay-per-click advertising can drive a much greater number of customers and sales to your website. However, PPC requires a strong understanding of how Google Ads and other PPC providers work. At Millennium Agency, our developers have experience in advanced pay-per-click campaign management—and keep up-to-date with the latest PPC updates. Don’t wait to start your pay-per-click advertising campaign—give Millennium Agency a call today.

About Millennium Agency

Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!

Linda Fanaras is the President and Founder of Millennium Agency ( located in Manchester, NH and Boston. She can be reached at 877-873-7445 or