The value of an informative website targeted to the needs of prospects and customers can never be underestimated. But business owners who take website content planning and development a step further and create a simple system of website-content links and tools tailored to their industry will enjoy continuous site traffic and the intake of qualified leads.
Build a 2D Representation of Your Website with a Sitemap
A sitemap, or a flow chart diagram, is an effective website content development method to help organize a website’s structure and determine where information should be placed. Design trends favor a streamlined navigation structure with well-organized categories so visitors can find the content they are searching for, quickly and easily. Gloomaps provides simple site mapping tools to help create and build visual sitemaps.
The Crucial Question: Does Your Website Need a Blog?
Whether it’s a “blog” or not, you do need new, updated content on a consistent basis. The ideal place to put this website content is in a blog. You could post this content on a webpage, but it isn’t nearly as effective because readers can’t subscribe, and therefore you can’t obtain their emails to turn them into customers.
Your blog’s unique content also showcases your knowledge, and by posting links to it on your email campaigns, advertisements, and external blog sites your web site will receive more hits and email subscribers. In addition, branded social media accounts on Facebook, Twitter, LinkedIn, and YouTube demonstrates your expertise and develop inbound traffic.
Drive Traffic to Your Website with Email Marketing Campaigns
It is vitally important to produce email campaigns featuring links to websites, blogs, and social media pages to complement business marketing strategies. These campaigns are a critical piece of a successful website content planning strategy. Think of your business website as the hub of the system. Your email marketing campaigns promote the content you create for your customers and prospects, and they drive traffic to the hub. If you are not currently using this strategy to promote your business, it’s time to add email marketing to the mix.
Everything else that connects and enriches the information on the hub will be content driven by external websites. Examples include websites like Yelp that provide reviews of businesses, industry associations, news media, and other websites that share press releases and blog posts.
Using this organized and consistent approach to website content planning and development will ensure that your site is information-rich and always up-to-date. Not only does it encourage you to blog about current trends and design fresh email campaigns, but it also demonstrates your connectivity to the industry at large and to your target market. To learn more about why developing a website content planning strategy is key for your business, contact us at Millennium Agency.
About Millennium Agency
Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business. Visit www.mill.agency or book time here.
