Email is still one of the most effective ways to reach your customers. 99% of US consumers check email daily. However, 80% of people don’t read the emails businesses send. Can your tech company increase email open rates simply by writing attention grabbing email headlines? When crafting email subject lines, there are proven ways to make your message more effective.
Optimize Email Headlines for the Right Tech Audience
The subject line is the single line of text people see in their inbox when they receive your email. This one line of text can often determine whether an email is opened or sent straight to the trash, so make sure it’s optimized for your specific tech audience. Spending a little extra time on your email subject line will help you increase email open rates, avoid emails going to the spam folder, and get your message in front of the right people.
Use Action Words
An email subject line is a bit like a call to action (CTA). It’s your first chance to get recipients to open your email. Using action words can speed up the process. Some examples for your tech company could include:
- Steal our security tips
- Create easy tech solutions
- Increase mobility of your workforce by 20%
For best results, include these CTAs at the start of the email headline.
Keep Subject Lines Short
These days, the best email headlines are short. That’s because mobile devices are now the primary resource for checking emails. If you have a long headline, you risk having it cut off when people see it in their email app. If you keep your subject line short, then you won’t need to worry about how much is visible to the recipient. A recent study found that email subjects with six to ten words are the most likely to be opened. That’s also why you should put the most important part of your email headline near the front; it ensures that every recipient knows what your email is about.
Be Personable
The same study also showed that more people are likely to open emails with their name in the subject line compared to those without their name. Email recipients are also less likely to click on email subjects with the word “newsletter” in the subject line and the notation of “FW” for forward in the headline. Try writing a subject line that directly addresses the reader, maybe even with a question like “Worried About Data Breaches?” Tap into their humanity and remind them that you’re a person, too.
Overall, when writing email subject lines, it’s best to be clear and concise about what the reader is going to get when opening your email. Be creative, but truthful, and you will see open rates soar! If your tech company needs help writing attention-grabbing email headlines, reach out today.
About Millennium Agency
Millennium Agency is a national, award-winning, digital, creative, content/PR, and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!
