1. Make Sure You Have a Steady Stream of Shareable Content on Your Website.
The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. If you have a website that never changes, you’re going to struggle to get traffic to it.
Here are some ideas that can help you add new content to your website:
- Post a blog or weekly tips about your industry.
- Post weekly news with a photo.
- Interview someone in your office or industry about current topics.
2. Make it Easy to Share Your Content to Facebook on Your Website.
Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons.
Consider asking for a Facebook share if you feel you have a particularly helpful blog post. Remind readers at the end of your article by saying something like, “Did you find this article helpful? Feel free to share it on Facebook by using the buttons above.”
3. Optimize Other Places on Facebook to Add Links to Your Website.
To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting.
Use your about page to direct people to different areas of your website. Add links to your milestones and in your photo descriptions.
Advertising on Facebook can be a great option to get targeted traffic if you have a budget. With Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.
To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. You typically get more likes and comments on the post, which boosts the engagement of the post itself. However, if you truly want clicks to your website, you’re better off using the Ads Manager and choosing that objective.
What do you think? Have you found a technique that works well for driving more traffic to your website? Please share in the comment section below.
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