Who are you anyway? Maybe your perception of you is different from those who know you. How do you become who you want to be? Perhaps you want to be a smart, quick-witted, professional. Or a serious, rigid, powerhouse who never misses a beat. Whatever your personal branding goals are, defining who you are, why you are unique, and why you should be sought out for the next promotion is all up to you.
Most likely, you already have the basis of a personal brand in place, but if you’re reading this article, then it’s time to expand on it. Take a deep dive into your current experiences and accomplishments and decide where you want to go. Seek out those new certifications, professional and personal capabilities, and volunteer opportunities that build your resume and your brand.
It is critical to grow and nurture your brand to use it to its full potential. Here’s how:
Step 1: Take the time to analyze your brand and identify what you do best; maybe you’re the most innovative or creative, the strongest leader, or the trendsetter. Determine what makes you and your brand stand out against the other manufacturing and technology companies. Conduct some primary market research by asking former and existing customers about their experiences with you.
Step 2: Research your competitors to find out how they position themselves. What aspect of your style sets you apart from the other businesses in the manufacturing and technology sector?
Step 3: Use all of your collected data to develop a unique selling proposition (USP) – a persuasive message that communicates how your products or services stand apart from those of your competitors. The key to developing a reliable brand is consistency. Once you determine what personal strength(s) you’re going to brand, ensure that you include your USP and slogan on all client-facing documents and forums – including your website, stationery, voicemail message, web directories, marketing materials, and social media accounts.
Step 4: Then take a look at your educational track. Should you consider additional certifications to grow your career – a Master’s or Doctorate Degree or simply some classes to broaden your knowledge? Technology changes faster than the seasons, so there’s always more to learn.
Step 5: Strengthen your brand by writing articles, white papers, and testimonials within your field– but, better yet, consider some speaking opportunities to put you ahead of your game. As mentioned above, there’s always more to learn in the manufacturing and technology sector, so take the time to educate your clients.
Remember that you are your business. When carefully developed, your personal brand will amplify your strengths and work for you – create opportunities, attract customers, and close sales. If you need assistance in jump-starting your brand strategy, contact an integrated marketing firm.
Don’t forget to be cognizant of the fact that every meeting and interaction you have with prospective and existing customers, colleagues, and vendors is part of the personal brand and reputation you are creating.
Linda A. Fanaras is the President and Founder of Millennium Integrated Marketing (www.mill.agency ) located in Boston and Manchester, NH. She can be reached at 877-873-7445 ext. 201 or firstname.lastname@example.org.