Topping search engine results pages (SERPs) is today’s goal of every brand with a growing digital presence. For this very reason, it pays to bring your A-game when it comes to search engine optimization (SEO). For those unfamiliar, SEO is an online marketing strategy that makes it easier for both users and search engines to find your content. If this is all coming as news, here are some helpful tips to start mastering SEO:
1. Content is King
First, focus on quality. Write unique, engaging, and to-the-point content that people will want to read and share with their friends. Not only will it boost your rankings, but it will make your content appear more valuable to search engines. Do this consistently and you’ll be rising through the ranks in no time.
2. Consistency Counts
Second, speaking of keeping it up, consistent quality and quantity go hand-in-hand. Try to avoid redundant content and give your readers a reason to come back by writing new, engaging posts on a regular basis. Remember, the more quality content you have on your site, the easier it will be for search engines to find you.
3. Be One with the Keyword
Next, using relevant and trending keywords in your content is crucial if you want to start mastering SEO to rank higher on search engines like Google and Bing. In addition to using keywords in your title tag, links, and page URLs (as these areas stand out more to search engines than surrounding text), pepper them throughout the body of your content in a way that feels natural. Likewise, if you can, work one into your domain name. That being said, you don’t want to overdo it. If a search engine feels that you’re using keywords arbitrarily, it could negatively impact your web rankings. Moreover, if you’d like to learn more about what keywords are trending and getting the most searches, Google Trends is an invaluable resource.
4. Be a Social Butterfly
Moving forward, become a regular and worthwhile commenter on sites similar to your own. Once you become a familiar face, look into trading links with other established sites in your industry. In turn, the more inbound links your site receives from other reputable sites, the higher your rankings will be. While you’re at it, make sure to add links to your social media pages in the footer of your posts. Naturally, the more accessible your content is, the better.
5. Smarter, not Harder
Finally, study the competition. See what keywords they’re using and content they’re putting out. As a general rule, if you can follow their lead, make it your own, and be creative in coming up with new ways to engage with your audience, you’ll be well on your way to leading the pack.
Know that SEO results are by no means instant. In reality, it will be difficult for new sites to surpass older sites that have been applying these techniques. That being said, patience, quality, and hard work always pay off.
Furthermore, if you’d like to start mastering SEO to boost your rankings and improve your content, make sure to check out our 5 Basic SEO Tips for the Beginner.
About Millennium Agency
Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business. Visit www.mill.agency or book time here.