The much anticipated iPhone media event has finally unveiled this year’s new generation of Apple engineered smartphones, the iPhone 5C and iPhone 5S. After announcing that Apple will sell its 700 millionth iOS device next month, they reviewed the new iOS 7 features. (more…)
Yahoo! Reveals New Logo on Tuesday evening after its 30 days of change campaign. For the past month the company has been assuming a different logo each day, all of which were contenders in the final design decision. The campaign sought to generate enthusiasm and engagement around the rebrand, but did it succeed? (more…)
We’re sure you’ve stumbled upon more and more infographics in your internet searches. From social media to blogs and articles, infographics are just about everywhere these days. To understand this, you’ll need to understand why infographics work. (more…)
Flat design has been trending among website designers that enjoy a modern look and feel. However, some are itching for something new. The trend that recently broke out among designers is long shadows in design. (more…)
Yahoo! to rebrand its logo – it was announced after its 30 days of change campaign. For the next month you can check out a new variation of the Yahoo! logo before the official new logo is revealed on September 4th. (more…)
Online videos have led to increased sales and expanded brand awareness for companies of all sizes and industries – and online video use is increasing at an impressive rate. In addition to creating and developing content-rich, customer-focused Facebook, Twitter, and LinkedIn profiles, business owners understand the value of video in their social media marketing strategies to effectively connect with customers and prospects – and rapidly expand awareness. (more…)
It’s all about integration – from campaign strategies to technology
Published by New Hampshire Business Review
You don’t have to think as “far” back as the 1960s era of big advertising depicted in AMC’s “Mad Men” to remember when mad marketing was mainly managed and executed by separate specialists. (more…)
What are your strategic business goals over the next three to five years? You may want to boost business by 15%, increase public awareness, and/or become the sales or services leader in a niche market. To guarantee that your goals are achieved – and even surpassed – create and follow an integrated marketing plan. (more…)
Market research is the key to quantifying brand strength. Implementing analytics and metrics across your brand strategy and marketing campaigns will deliver insight into the relative strength of your brand in the marketplace – and will allow you to better control your brand’s performance in future campaigns. (more…)
When you think of branding, do you assume it’s something that only major corporations, sports teams, and entertainers need to focus on? In actuality, branding is necessary for the success of every business – from regional businesses to local mom and pop shops. Service providers and producers alike must consciously begin creating a personal brand in order to build positive reputations and gain market share. (more…)