Once you’ve developed and written your news release, you need to decide where you are going to send it out for maximum PR exposure. Depending on the content of your news release, there are several main outlets that you should always send your releases out to and a few that will be specific to each release. Below we’ll detail where you should send your news release, also keep in mind that you should track your placements either manually or with a clipping service to monitor your results. (more…)
Writing and writing well are two different things, as is your ability to appeal to your target audiences through the written word. When you sit down to write anything, whether it an article, blog, news release, social media post, etc., you should always consider who your audience is and if you’re writing to them effectively. As important is the techniques you use and remember each time you write, especially when it’s coming from your business. (more…)
With the new year coming, many companies have already started planning next year’s events. One of the most important aspects of successfully planning any event is how you will promote it. If the proper steps are not taken to promote your event ahead of time, you run the risk of not turning the results you’re looking for whether it to obtain new leads, enhance customer relations, or gather employees for an annual meeting. (more…)
We all know that Facebook and Twitter are the premier names in social media. Over the past few years, however, Instagram for business has been working its way into the conversation. In addition to its popularity among teenagers and college students, Instagram has become a valuable marketing tool for businesses. The photo and video sharing platform helps companies appeal to customers’ love of visuals.
Instagram’s newest addition, Sponsored Photos and Videos, are currently only available to a small group of major brands like Macy’s and Michael Kors. There are, however, a number of other ways to get the most out of marketing on Instagram.
Here are some tips on using Instagram for business:
- Balance your pictures. Having an even amount of fun and business pictures is important. Business photos give viewers an opportunity to see what your business does, and also see your employees in action. Including some fun images also makes your business more relatable to the customers.
- Contests. Contests are one of the best ways to generate customer engagement on Instagram. A contest for customers could include writing a caption for one of your company’s photos or posting a picture of their own with an assigned hashtag. Appealing to the customers’ competitiveness is an effective way to maintain their interest.
- Promote your events. Instagram is a great way to raise awareness about an event your business is having. Sharing pictures creates a visual for people who are thinking about going. Using a hashtag for the event may get the message out to a broader audience.
How have you used Instagram as a marketing tool for your business?
About Millennium Agency
Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business. Visit www.mill.agency or book time here.
Is branding important? The benefits of branding – creating customer loyalty and generating revenue – seem obvious but developing and maintaining a consistent message that resonates with a target audience can be a significant challenge.
Unfocused marketing efforts often lack the emotional appeal needed to connect with the target audience. Without a clear and concise message, a brand is just a brand: “a name, term, design, or symbol” as defined by the American Marketing Association. What makes a brand stand out among the rest is a full sensory experience. If you consider Mercedes to be a luxury item then that’s a brand! If McDonald’s is the first fast food restaurant to pop into your head when you’re craving a burger then that’s also a brand!
When you see a Starbucks commercial and can almost taste the Cinnamon Dolce Latte in your mouth, that’s a brand! Starbucks created more than that actually – they created an entire culture. The simple act of buying a coffee became an experience considered warming and comfortable to Starbucks goers that want to go and be seen. They have a unique name coupled with a memorable logo that solidifies them in a competitive market. According to entrepreneur.com, Starbucks “represents the gold standard” of all startup brands.
Branding for Success
Failure to develop an effective brand will ultimately hinder a company’s success. To prevent this from happening, an integrated marketing plan is often used to help companies establish an emotional connection with their target audience; however, implementing an integrated marketing plan that develops a positive reputation and gains a competitive advantage is only the beginning of a successful branding strategy.
Another integral step that makes branding important is connecting the dots between what you feel about your company and what consumers feel about your company. The way you portray your company and how you want your company to be perceived should remain consistent. Integrated marketing professionals will be able to assist you in determining the consumer’s perception of your company when evaluating the effectiveness of your existing or potential brand.
The market research firm Brand Keys, they publish the Customer Loyalty Engagement Index annually, gathered observations of the top 10 brands that delight customers. According to Brand Keys researchers “delight is the new differentiator.” Among the delightful brands are Netflix, Apple, Walgreens, Discover, and Hyundai.
Partnering with a Marketing Firm
Once you have determined what your company means to you and what you want it to mean to your customers, partnering with an integrated marketing firm can allow you to develop a strategic marketing campaign that lets consumers know your company exists and what you have to offer them. As part of this campaign, public relation efforts play an important role to generate positive publicity, create public awareness, and offer legitimacy for what your company is promoting.
An integrated marketing firm is best equipped to conceive and carry out a through action plan designed to effectively use your brand and manage consistent messaging. Public relations and advertising will create an understanding and emotional connection in the minds of consumers about why they need your company to fulfill their needs. Making an investment in strategic marketing now will undoubtedly generate greater and more sustainable profits in the long run as long as you can be certain about how your brand is being used.
About Millennium Agency
Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business. Visit www.mill.agency or book time here.
When you are considering getting started with social media for your business, one of the most important things to research is which social media platforms are ideal for your business and industry. What works for one company may not work for another. (more…)
Pinterest has rocketed to fame in the past few years. From a startup to a leading competitive social media platform, Pinterest connects with consumers in a highly unique and visual space. With over 70 million users, top brands have found Pinterest to be an incredible platform to boost consumer engagement, as well as brand loyalty. (more…)
For most people, Halloween generally means three things; costumes, candy, and scary movies. We are no different here at Millennium Integrated Marketing. In celebration of everyone’s favorite haunted holiday, we surveyed the team about their favorite Halloween traditions and memories and most importantly, all-time favorite candy selections. (more…)
An important part of utilizing social media to promote your business is managing responses from your audience. Whether it is a current or potential customer, media source, or disgruntled purchaser, all of your responses should be well thought out and timely. Your company’s ability to meet and exceed the expectations of your social media followers will make all the difference when building your audience and enhancing your brand recognition. (more…)
Writing well is only the first step to writing compelling content that will engage readers and drive traffic to your site. When you write for the web, there are specific techniques you can use to develop clear, concise content that will deliver the results you’re looking for, whether it increased readership or new conversions. Regardless of your end goals, here are 10 tips to help you write for the web. (more…)