PointBurst needed to increase market share through branding, public awareness, and direct marketing to key industries. Millennium was selected to develop its messaging and positioning, and design and develop its creative branding, website, and direct mail materials. Millennium also played a role in creating the company’s tradeshow materials, pitch presentations, and digital sell sheets.
Additionally, Millennium worked with PointBurst to develop a powerful brand including a high-impact educational and event video, a fully-responsive website, a lead generating landing page, and tradeshow signage. The firm also designed effective online banner ads and an educational video that drove to a landing page which helped generate news leads/followers, which in turn contributed to growing the celebrity brand marketplace for its product.