Millennium was selected as the PR agency for the Boston/New England region for 7-11’s high-profile women entrepreneurs franchise giveaway contest. Millennium established regional brand messaging for the contest, distributed news releases to high value publications, and pitched the story to top media outlets in the Greater Boston Area.

In addition, Millennium attended and lead the media outreach discussion for the Northeast via weekly teleconferences, coordinated media interviews with 7-11 spokespeople, advised representatives on messaging/strategies for speaking with the media, and more. Millennium’s work with 7-11 increased exposure for the contest, drove more traffic to the contest landing page, and secured print/online/interview placements across media channels.

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