Everyone knows Meta owns Facebook and Instagram, perhaps two of the biggest digital advertising platforms around, and to make advertising on their platforms more successful, they have rolled out new ad optimization tools for the holiday season. These features include everything from budget optimization to opening up digital advertising capabilities for more businesses, and we’re here to help you get the most out of your Meta advertising efforts.
Optimize Your Budget
There are certain times that require higher advertising budgets, whether it be the holiday season or special promotions. Meta’s new update allows advertisers to optimize their budgets for certain times when they anticipate higher sales and peak traffic; this is called “budget scheduling.” With this feature, advertisers will be able to increase their daily budget for specific days or periods, cutting out the need to manually adjust them in real-time. Once the scheduled boosted budget period is over, your ads will return to their initial budget amount automatically. This is ideal for the holiday season, as well as sales and other limited-time offers or opportunities.
Utilize Promotional and Reminder Ads
Take advantage of digital advertising with Meta by running more successful promotional ads. Highlight your best offerings, and make applying the discount even easier for customers by linking it directly to the advertisement. You can also utilize “reminder ads,” which allow customers to opt into reminders for your events or releases leading up to their launch. This ad format is specifically for Instagram and can be used to notify customers one day before, 15 minutes before, and at the time of your event. As a B2B brand, this can be a great tool to utilize leading up to conferences, product launches, and other high-level events.
Stay Up-to-Date
Successful digital advertising requires current knowledge of the capabilities and features of each and every platform. Like many other platforms, Meta updates its features regularly, and this most recent Q4 update allows for optimized digital advertising during this holiday season. Don’t have the time to do the research and work required to maintain a successful campaign? Let the experts at Millennium Agency guide you through the process and run campaigns that result in conversions. We know how to target the right audience with the right message at the right time, ensuring a significant return on investment (ROI).
Insight From Linda Fanaras, CEO & Strategist at Millennium Agency
Meta’s introduction of AI-powered tools for its advertising platforms, such as Facebook and Instagram, is undoubtedly a significant step forward for marketers looking to capitalize on the holiday season. With Meta’s new bid multipliers and budget, scheduling gives advertisers more control over their campaigns. However, as much as these innovations are welcome, there remains a pressing need for Meta to consider simplifying and streamlining their campaign platform. How about an easy-to-use, setup and approval process for advertisers? I think a good hard look at the platform could make this a more effective and powerful tool. By making these tools more user-friendly and intuitive, Meta could empower a broader range of businesses to harness the power of digital advertising, further expanding their reach and impact in the advertising landscape. This, in turn, would make the holiday season, and advertising on Meta’s platforms, even more accessible and fruitful for businesses of all sizes.
About Millennium Agency
Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who creates value that builds emotionally impactful brands that influences your customer’s buying decision, giving you the competitive advantage. As your industry partner for B2B pharma/biotech, technology and manufacturing, our proprietary research-based framework makes a strong impact and accelerates your brand growth. While you focus on what you do best – running your business successfully – our team will build your brand, and drive leads. For more information, call 877-873-7445 or schedule time here.
