Most businesses today have a lot of data from a CRM, web analytics, project management software, mobile apps, partner apps, and more. As a result, they feel like they have a grasp on the ROI of their sales and marketing efforts. When done correctly, CRM data integrations can improve lead generation, sales tracking, collaboration and unification of the process , save time and money, reduce errors, and deliver actionable information.
Marketing Automation Starts with Market Research
With our membership at the 4A’s, we have access to 350 market research databases, uncovering information on competitors, the best trends, and data-driven tactics that push you to the top.
Using the latest marketing tools, software technology automation systems, and our website design teams, we are able to push together a strong marketing automation plan that maximizes your sales acquisition strategy.
We Build Out Personas and the Customer Journey in Concert
With persona development and building out a customer journey, we ensure that we define your target audience and segment them in a manner that allows us to craft a message that resonates. It’s about understanding the target audience, their challenges and pain points, and how you can address their needs.
At the end, our goal is to move them through the customer journey and map out a plan to get them to the sale.
Content Based on Audience Segmentation and Affinity Mapping Keeps Them Coming Back
Writing content for email marketing campaigns require a knack, one that builds a relationship from the bottom up. Once you have established a strong connection with your target audience, then you can improve the level of engagement through valuable resources like blogs, videos and eBooks, to name a few.
A successful marketing automation process involves a marketing strategy, persona and customer journey development, audience segmentation, affinity mapping, and content mapping. This is all backed up with a solid plan and content calendar.
Marketing Services
We love marketing so whether you're a manufacturer or software technology or anything in between, we want to share our success stories with you. But first, check out the many marketing services we offer.
Market Research
Conduct market research, understand your target audience, their behaviors and attitudes, so you can reach them at the right time at the right place.
A strong brand design and strategy will ensure your marketing is clear, concise and impactful. Powerful graphics and focused positioning drives you to win.
Social media provides more options for reaching your customers than ever before. Push content across relevant platforms to engage and interact with key audiences.
Building a workflow for marketing automation can mean a pipeline of leads so you can focus on other projects. Keep the leads coming, customers engaged, and achieve more.
Data & Analytics
Data analytics provides critical data to measure, analyze and optimize any digital marketing campaign.
