Direct mail is not only trackable, it’s also effective. You just need to be creative and have a strong unique selling proposition. Sure, the standard postcard might get overlooked, but so would the standard digital ad. There are many new ways to attract prospects, the traditional way. Making your direct mail marketing strategy different is key.
Direct mailers are trackable.
There are so many ways to ensure that your mailers are trackable. You can use a promo code, a custom URL, a unique phone number, a special hashtag, and more. Today, mailing letters isn’t a standard method of communication, and that makes it all the more intriguing when you receive something in the mail that’s personalized and different. Since everyone is doing digital marketing these days, it’s actually getting easier to get results with a direct mail campaign.
Mailers are also easier for customers to understand.
You might not believe this, but one study found it takes 21%less cognitive effort to process direct mail. That means your audience doesn’t have to think as hard to understand your message. If you can make things easy for your audience to understand, you’ve already won half the battle. What’s more, a direct mailer has staying power. It goes on the table, the fridge, or the passenger seat to be seen by multiple sets of eyes.
Like anything, there are successful and unsuccessful direct mailers. To be successful, mailers should be a creative and emotional. If you can pique their interest, or make their heart melt, you are more likely to inspire action.
Marketing Services
We love branding so whether you're a manufacturer or software technology or anything in between, we want to share our success stories with you. But first, check out the many marketing services we offer.
Market Research
Conduct market research, understand your target audience, their behaviors and attitudes, so you can reach them at the right time at the right place.
A strong brand design and strategy will ensure your marketing is clear, concise and impactful. Powerful graphics and focused positioning drives you to win.
Social media provides more options for reaching your customers than ever before. Push content across relevant platforms to engage and interact with key audiences.
Building a workflow for marketing automation can mean a pipeline of leads so you can focus on other projects. Keep the leads coming, customers engaged, and achieve more.
