No matter how good your product or service is, if your customer doesn’t understand it, then they won’t buy it. Taking the time to show them how you can solve their trickiest problems with high-quality explainer videos is a surefire way to make them see the value you provide.
Not every product or service is immediately understood by the masses. Some of the greatest innovations had naysayers and skeptics upon their initial release. A clear message to explain the value your company provides is the best way to break through the noise. This is where explainer videos come in.
At this stage, it’s important to not overcomplicate things. You want the viewer to have a clear takeaway about what next steps to take, and you want them to be able to imagine how your company can fix their problems.
Let’s face it, nobody likes to be bored. While we believe in keeping your message simple, it’s undeniable that you need a little pizzazz to keep the audience tuned in. This is why it’s so important to understand your brand – so you can build a memorable message with the right tone for your company. Whether you cut-loose with some light humor, push the envelope with edgier content, or tug at the heart-strings with an emotional appeal, it’s essential that you do so thoughtfully, and of course, you still need to explain your product or service.
At Millennium, we start with the end-goal in mind. What does the viewer need to take away from this video? What do they need to understand that they don’t already? It helps to put yourself in your customers’ shoes and determine what burning questions you would want answered.