Whether they’re funny or moving commercials hook potential customers and make an impression. The powerhouse of the marketing world, these short efficient videos have a wide range of use, from brand awareness campaigns to specific product sells – on TV or online, commercials are essential.
We believe a good commercial should be good for the business it’s made for. That isn’t the same for every company – there’s no one size fits all approach. We take the time to learn about you. How you work, who you serve, and what your customers appreciate most about your business. Then we use this information to tell your story.
Your story is where you have been, what you do, how you do it, and where you’re going. A good commercial captures a part of your story and leaves an impression. It can make you laugh, it can make you cry, as long as it conveys your brand’s message and makes an impact then it’s doing its job.
With our integrated marketing approach, we focus on creating the best commercials to suit your entire marketing plan. A great commercial that doesn’t tie into your other creative endeavors will feel out of place and make far less of an impact. However, when your commercial is in line with your radio spots, your eBlast messaging, and your social campaigns then each channel becomes even stronger.
That’s why we conduct a thorough development process for every commercial we produce to bring all the relevant voices together and make sure we’re all working towards the same goal. Before we ever say action, our client understands exactly what product they will receive, who it will target, and how.
