You worked hard to determine the goals and UX/UI user interface design for your website. In order to determine how well your site is meeting your goals, you need web analytics.
In your website development process, you most likely identified goals, calls-to-action, KPIs, and targets for your website. Goals are major objectics that your site achieves, such as educate the public, sell products, or build your network. Calls-to-action, or CTAs, are tasks a visitor completes as part of your goals. Key performance indicators, or KPIs, are metrics for measuring your CTAs. Targets are performance objectives for your website, such as organic search traffic, leads, and converstions. All of these elements are trackable through web analytics.
Information is key when designing the strategic objectives and plan for your business. Your web analytics hold more information than you might think. If 80% of your website traffic is from mobile, you may need to invest in a mobile app this year. If most of your leads are centered around one specific service, you may need to staff up in that area. All the data swirling around in your website is invaluable to your decisions and future. At Millennium, we help you find the information that is most important to you, and interpret what that information may mean for your business. To learn how our analytics expertise can help your business, contact us today.