Services // Branding Strategy // Event Marketing

Event marketing is important across industries.

In-person marketing is still one of the most effective ways to sell your services or products. Conferences, expos, and tradeshows are all great ways to reach many consumers at the same time. These events let you build existing relationships, meet new people, and earn the trust of potential buyers. In addition, events allow you to interact with prospects, share your brand personality, and build awareness in the market. When done well, events can help create a lasting impression of your company and connect you with potential buyers.

Not all events are equal. It is important to research the speakers, presenters, exhibitors, and attendees before choosing an event. There is often a cost associated with event participation, so ensuring that the event is the right fit for your business is a must. Depending on the size of your company, you may choose events for different reasons. Here are some things to consider when choosing an event.

Three reasons to choose event marketing:

1. Branding and awareness are important reasons to attend an event. Events help you demonstrate the value of your brand.
2. Lead generation is also key for event marketing. Meeting prospects face-to-face is more important than ever.
3. List building is a great outcome from attending events. Nurturing an event attendee list is a one-of-a-kind benefit of event attendance.

For these reasons and more, events continue to be a foundational part of many marketing plans.