Linda speaks with Riccardo Porta, Global Director of Customer Experience at Dow, and Jim Tincher, Customer Experience Expert and best-selling author, about the real-world implementation of customer experience at Dow to create more profitable outcomes.

During the episode, Riccardo, Jim and Linda explore how Dow applies customer experience (CX) principles to the B2B space, and how they measure success using CX benchmarks. They also discuss how Dow uses customer insights to drive innovation and change.


Links mentioned in this podcast include:
Heart of the Customer’s Do B2B Better:

Dow’s CX Benchmarking for B2B:

Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.