If you focus on these 5 key areas mentioned in this eBook, you will improve your approach to manufacturing marketing and increase ROI. Customers are buying in different ways. Whether online, by phone or via email, there are a multitude of options available. According to Jeff Davis, in a recent study, a B2B buyer is already 57% through the purchase process before reaching out to sales. Additionally, the average number of decision makers on a typical purchase has increased from 5.4 to 6.8 according to Brent Adamson, Principal Executive Advisor at CEB. Today, manufacturing companies are trying to focus on the first 57% of the buyer journey that takes place without direct contact. This means prospects are doing their research way before they get in contact with you. With the buyer journey changing, there are new strategies and tactics to generate more leads and improve your overall marketing performance.
With the mix of new marketing tactics that are available, many companies are not sure how to get started. If you are overwhelmed on what the next best step is, let us help you navigate the right path forward.
Download “5 Ways to Optimize Your Manufacturing Marketing”
to learn how to increase lead generation, marketing ROI and business success!
