With the phenomenal growth in digitization and online shopping, every business is focusing on digital presence and increasing the visibility of their website on search engines. Moreover, online shopping has increased due to the Covid-19 pandemic, and the trend will continue to increase.

A Statista report suggests global retail e-commerce sales were approximately 5.2 trillion U.S. dollars in 2021, which is expected to grow to about 8.1 trillion dollars by 2026.

Businesses need to optimize their website to reach more visitors and convert them to customers. Which are the google ranking factors for 2023? Search engine optimization (SEO) is crucial to increase your online footprint, but it is not easy. This article will focus on the most important google ranking factor for better ranking. Let us get started.

Top SEO Ranking Factors 2023 for Your Website

Below are top SEO ranking factors in 2023, which are relevant in today’s world.

1. Relevant and high-quality content

The quality of your content significantly affects a website’s SEO ranking. Publishing top-quality content regularly increases user engagement, and Google gives better ranking to the websites that have higher user engagement. What are the ingredients of high-quality content? If you provide information about anything, you must ensure it is authentic.

You should quote the original source when discussing data in your content. It makes your content reliable and trustworthy. Besides that, your content must

match users’ search intent and be readable. The readability of your content depends on several factors.

Use short, easy words, and keep your sentences and paragraphs short. Do not use jargon because no one searching the internet may understand them. Apart from this, reduce using adjectives and adverbs because they modify the noun or verb, which takes extra time for the readers to comprehend.

2. Your website should be mobile-friendly.

Easy access to smartphones and affordable high-speed internet has significantly increased the number of internet users in the last decade. Most searches on Google come from smartphones, and the percentage is growing.

A CNBC report suggests that 72.6 percent of internet users will use their smartphones to search on the internet by 2025. It is a very important google ranking factor. So, if you want your website to rank at the top, you must ensure it is mobile-friendly. Google’s mobile-first index has been effective since 2021, meaning mobile-optimized sites have a higher chance of reaching the top in the search results.

3. Keyword placement

Experts say it is one of the top 3 ranking factors Google uses to rank websites on search results. To get a better ranking on search results, you should use the keywords in the right place in your content.

Start the Meta title with the primary keyword and use it in the H1 title on the page. Besides that, add the keyword in the Meta description and the content naturally.

You should also use it within the first 100 words of the content. However, you should not stuff the keywords and fit naturally in the content. Remember you

are writing for users and not for the search engine. Add at least two H2 headings to your content, including the keywords.

4. Website speed and Navigation

Website speed is one of the most crucial SEO ranking factors in 2023. In today’s hectic life, people do not have much time to wait for the website to load. Every user wants a hassle-free and fast browsing experience.

If your website takes a long time to load, visitors will move to the next option, and the bounce of your website rate will increase. It will impact your website ranking. Ensure your website loads faster for a smooth user experience. Additionally, create a user-friendly website so that visitors can navigate it easily.

5. Website security

If you look for some information online or want to shop on a website, would you visit an unsecured website? You will not; in fact, no one likes to put his or her privacy and financial information at risk. That is why website security is one of the crucial SEO ranking factors in 2023, and you must consider it when building your website.

One of the easiest ways to secure your website is using an SSL certificate. SSL stands for secure socket layer, a protocol to keep internet connection safe, and it safeguards sensitive data sent from a browser to a web server.

SSL is also known as TLS (Transport Layer Security), an improved version of SSL. If the site is dealing with exchange environment or multiple domains, UCC SSL certificate would an ideal choice. For other purpose, a site owner can choose different types of SSL certificates. Such TLS certificate cost is less and easily available in the market.

6. Backlinks

It is one of the most important google ranking factors helps to increase traffic to the website. Backlinks are the links to your web pages coming from other websites.

Google ranks the websites with a considerable number of backlinks from renowned websites with many visitors. Multiple backlinks indicate that the website provides authentic information. However, make sure that the links are coming from high-quality domains.


Online presence is crucial for every business, and search engine optimization helps you increase your visibility. It helps you build brand awareness, attract customers, and increase revenue. High-quality content, keyword placement, and mobile-friendliness are critical for SEO.

Besides that, SSL or TLS certificate is another essential google ranking factor. TLS Certificate cost is nominal, but it encrypts users’ information and is an excellent way to build visitors’ trust. You need to implement the best SEO strategies and review your website’s performance from time to time.