Who says email marketing is dead and marketers do not pay heed to it any longer? If this myth persists in any way, it is time that people get rid of it. Email marketing still remains one of the most charming, influential, and highest-yielding forms of digital marketing. In fact, as per HubSpot, effective email marketing can generate a 4200 percent return on investment. Woah, that does seem unbelievable at first, isn’t it?
However, the fact of the matter is that it is true and this very well explains the significance of email marketing in contemporary times. As long as you are doing everything right about your email marketing campaigns, you stand every chance to drive that kind of ROI. The question is, what does it take to do everything right when it comes to email marketing?
Well, of course, there is a wide spectrum of factors that make email marketing campaigns successful. Among these, one of the standalone factors is your effectiveness in following the latest trends that are changing the face of email marketing. Needless to say, you cannot rely on the email marketing trends of 2018 to succeed in 2022, can you?
This is the reason why you need to keep pace with the ever-evolving trends of email marketing and digital marketing. If you have not tracked the latest trends lately, we are more than happy to help you out through this blog. This blog highlights the top five trends that hold the key to the future of email marketing. So, what are we waiting for? Let us get going.
Email marketing trends you cannot afford to overlook
1. Email Automation
Automation and scalability have become quite synonymous in contemporary times. If you can automate operations effectively, you can scale operational efficiency in an exceptional way. The same holds true for email marketing or all forms of digital marketing if we look at the larger picture.
In fact, you will be amused to know that with automation, marketers can drive a 450 percent increase in terms of qualified leads. Moosend further explains that around 40 percent of marketers are already reaping the benefits of email automation. In the modern era, automation tools are at the forefront of email marketing.
Besides, another reason why automation is an important trend is that email marketing does involve a lot of repetitive tasks. If these recurring tasks can be effectively automated, you can bring greater scalability into your email marketing. Moreover, with email automation tools, you can also optimize your sales pipeline.
Given the multifarious benefits of email marketing automation, it is fair to say that this trend will only get larger in the future. Even otherwise, we do agree with the fact that automation in itself is one of the most thriving trends in the corporate world.
It is time to make the most of it in your marketing efforts by investing in the right email marketing automation tools. Needless to say, for that, you need to facilitate effective change management in the organization.
2. Optimized Personalization
We are dwelling in times when hyper-personalization is the cornerstone of success in customer service. Whether it is about marketing campaigns or shopping experiences, you can enhance results in an incredible way by embracing hyper-personalization.
How would you feel when your most beloved brand sends you a personalized wish on your anniversary? Of course, you will feel amused and in fact, all of us feel utterly happy to receive such heartwarming experiences. Similarly, our perception of a brand by default improves a great deal when it sends us personalized recommendations based on our preferences.
This explains why hyper-personalization is one of the most vital marketing and customer service trends in 2022. In fact, this trend is here to stay and will dictate the future. To substantiate, customer experience statistics reveal that more than 52 percent of customers will switch to another brand if the brand communication is not personalized enough.
This clearly explains the need for you to pay great heed to the trend of hyper-personalization before it is too late. As per SmartHQ, more than 70 percent of people reported that they love to interact with brands that offer personalized marketing messages.
Besides, SalesForce reveals that more than 95 percent of marketers have benefited from the trend of hyper-personalization in their marketing emails. The most interesting of all insights is about the ROI of personalization in email marketing. This explains why personalization is so important for brand strategies.
KO Marketing claims that more than 70 percent of brands have been able to drive an email marketing ROI of 200 percent with personalization. That is indeed fascinating, to say the least, isn’t it?
Do you still have any doubts if you should lay emphasis on hyper-personalization or not? Hyper personalization is the future of email marketing. When you personalize your customers’ experiences, you make them feel understood and valued. This is how you foster a deeper connection with them and win their loyalty.
However, personalizing experiences when you have thousands of customers is not a cakewalk for sure. Thanks to technologies like AI and machine learning, you can now have a simple and effective data-driven approach to collect massive customer data.
Further, with these technologies, you can analyze big data to personalize experiences based on customers’ previous interactions with your brand. Why would you not want to make the most of these technologies that simplify personalization in such an incredible way?
3. AMP Email campaigns
Have you heard about AMP email marketing campaigns yet? If you can visualize what the future of email marketing looks like, the visualization will be incomplete with AMP emails. To put it in a more uncomplicated way, the trend of AMP email campaigns will be one of the pillars of the future of email marketing in the times to come.
However, before we move ahead, let us shed some light on what AMP campaigns actually are. AMP is an acronym for Accelerated Mobile Pages. In simple terms, you can look at AMP as an efficient technology that can assist you in making your email messages more interactive than ever before.
To explain, with the AMP technology, you can add carousels, call-to-action features, accordions, confirmation buttons, and a host of other interactive elements to the email messages. Sounds amazingly interesting and engaging right?
One of the greatest benefits of AMP is that it is yet to gain the kind of traction and popularity it deserves. Having said that, by investing in AMP today, you can take a giant leap ahead of your competitors who are yet to discover this marvelous technology.
Besides, interestingly, Stripo reveals that brands can amplify user engagement by a whopping 800 percent with AMP. This should definitely convince you to deploy AMP into your email marketing campaigns. With AMP email campaigns, you can take the success of marketing campaigns to unimaginable heights. However, the key is to ensure that you bring this trend to life much before others do.
4. Augmented Reality and Virtual Reality
2D seems a little too outdated in contemporary times, isn’t it? Look around, you will see AR and VR making massive and unthinkable inroads into the ways of the world. The human capabilities to visualize reality are far more superior than ever before, thanks to AR and VR. The question is, can AR and VR be blended into email marketing?
Well, the answer is yes and this is a trend you should definitely look to embrace to build a competitive advantage. In fact, you will be amazed to know that as per AR Insider, with augmented reality in email marketing, you can boost the engagement rate by 75 percent. More importantly, what we need to figure out is how AR and VR can work in email marketing.
To shed light on that, when you send graphics in your marketing emails, the recipients should have the option to tap on them and view them as 3D AR objects for an incredible experience. You could well imagine how that can add so much to their experience and make your marketing emails far more interactive.
The bottom line is that there is a great amplification in the accessibility of AR and VR across devices, operating systems, and platforms. It no longer seems a surreal idea to embed the same into emails. That is where it is proving to be the making of an important future trend in email marketing.
5. Mobile Friendliness
Interestingly, more than 85 percent of email recipients access email messages through smartphones. Insights on email marketing further highlight that this percentage is more than 90 percent in millennials and Gen Z folks. Having said that, in 2022, if your email marketing campaigns are not optimized for mobile-friendliness, there is little chance for them to succeed.
Besides, as per Campaign Monitor, in recent times, the open rate of mobile-friendly emails has witnessed a hike of more than 30 percent. In contemporary times, around 70 percent of email marketing campaigns are opened on mobile devices. Therefore, the idea is to optimize each element of your email marketing messages for a seamless experience on mobile devices.
For that, you need to ensure that all the graphics, content, CTA buttons, and carousels are optimized for a great mobile experience. The better the experience you create through your email marketing campaigns the greater the response and open rate. In fact, mobile-friendliness is imperative to all the key performance indicators of digital marketing.
To encapsulate, email marketing still remains one of the most sought-after digital marketing approaches. There is no reason why brands would want to give up on email marketing even in the next 20 to 25 years. However, it is essential that brands keep the latest marketing trends in mind when they design their email marketing campaigns. When you follow the latest trends, you are able to deliver exactly what your target audience anticipates. In marketing, there is no bigger a masterstroke than aligning your strategies with the trends that dominate the current sphere. With the above trends, you are good to go.