Social media integration is a marketing tool that allows you to use social channels as an extension of your existing branding and marketing strategies. Social media integration helps promote brand awareness and increases the visibility of your marketing campaigns by creating opportunities on various social platforms for your customers to link or share information between your website and social media.
Businesses that don’t utilize specific social platforms—or that don’t integrate their social media accounts into their websites—risk missing out on new prospects and leveraging their online presence. Take steps to integrate your social media efforts not only to save time, but to reach more customers and promote a consistent, trustworthy brand.
Revolve Your Efforts around Your Website
Organize your social media marketing efforts around directing traffic to your website. Think of your website as your home base—the place where all the action should occur. Include a visible social media button along the top, bottom, or side of your website. Create buttons or links that open your social media pages in new windows to ensure that visitors don’t leave your website altogether.
Many businesses showcase their Facebook posts and Twitter feed directly on their websites. Some businesses use these platforms to highlight sales or offers, while others provide information about recent news or events. Whichever you prefer, utilize this method of social media integration only if you actively manage these social media platforms at least twice a week. Links or posts with outdated information will reflect poorly on your brand and could damage your reputation.
Utilize Various Social Media Platforms
Develop your social presence across a variety of platforms to cater to customers who may prefer to use different forms of communication. Research various social media platforms to determine those that will most effectively deliver your message to your target audience. For instance, a business serving a high number of professionals may find the most leads via LinkedIn, while others may enjoy increased inquiries as a result of product demonstration videos posted on YouTube. Other tactics to determine which platforms work best for your brand include evaluating the competition and deciding which platforms have the highest growth potential and audience engagement.
Make it Easy to Share Your Content
If you have a blog, sell products, or post articles on your website, make your content shareable with social share buttons. Share buttons enable customers to easily share or recommend a product from your website to their social networks. Social media integrations for sharing include Facebook, Twitter, Google, WhatsApp, LinkedIn, Reddit, and hundreds of others. Plugins such as AddThis and ShareThis offer easy-to-implement share buttons for social media integration with the added benefit of analytics so you can see how your content is getting shared.
A strong social media integration plan will increase traffic to your website from social media and increase your social media following from your website. Social media integration amplifies your online presence, creates more opportunities to connect with your audience and leverages your brand.
To find out more about creating and following a social media integration or marketing plan, or if you would like assistance in getting started, contact Millennium Agency today.
About Millennium Agency
Millennium Agency is a national award-winning digital creative, content/PR and video marketing firm. With offices in Boston and New Hampshire, our team unites creative branding and data analytics to accelerate our clients’ growth, while combining our clients’ vision with our marketing expertise to increase sales opportunities and drive brand success. From video advertising and web design to social media and PR, Millennium can guide your marketing efforts every step of the way. Contact the professionals at Millennium Agency to learn more!