Have you ever seen a flash out of the corner of your eye only to look and realize it was just light bouncing off a window or water body? That head-spinning effect is essentially the goal of all logos, to jump out and catch the attention of passersby. When a logo is fresh and new, it has the highest chance of attracting consumer attention. Over time however, logo trends can become outdated, losing the flare that they used to have. This is why it is important to update your logo from time to time based on the newest eye-catching trends.
Regardless of whether you are updating your logo or creating an entirely new one from scratch, here are 3 new logo trends that will be making a splash for this year:
Keeping it simple is an effective logo trend that is both aesthetically pleasing and functional. While this is not necessarily a new trend, simplicity can be considered the backbone of successful logo design and should serve as a jumping off point. Simplicity in a logo’s design can be divided into two categories: text and design.
Simple text: If your logo is too wordy, you may be losing the interest of passing glances that just don’t have the time to stop and take everything in. Reducing unnecessary text is an important and successful trend that many businesses will be utilizing this year.
One effective method of simplifying text that is storming this year is letter stacking. By shifting a lengthy logo from the horizontal plane to the vertical plane, a consolidated effect is created and the logo becomes easier to digest. If your business simply can’t reduce a single letter from your logo, perhaps stacking is the proper direction to head in.
Simple design: If there is too much action going on in your logo (i.e., multiple shapes or overly detailed pictures), this can be distracting and, in fact, less memorable. Over the past few years many successful businesses have simplified their logo designs to create the memorable ones that we all know today.
Logos that have a retro feel to them are becoming more and more popular for 2018. Trends such as coats of arms are making a popular comeback. Retro-style logos invoke feelings of nostalgia and are associated with heritage, longevity, and tradition. This is important because these three notions establish trust with consumers. When your logo feels like you are a brand that has been around for a significant period of time, customers are more willing to trust your product or service.
Another alluring factor of retro-style logos is that they appeal to a wide variety of target audiences. This is a valuable feature for businesses that offer products/services to a diverse target market.
This is a very popular trend. There are two major ways in which color transitioning is being used for this year: gradation and overlapping.
Gradation: When a logo features this color transitioning effect, a feeling of depth is created. Depth is an important effect because it helps the design stand out to consumers. When done properly, color gradation in a logo will create the jump out effect that grabs the attention of passersby.
Overlapping: This is another form of color transition that allows for the use of at least two colors in a logo while still maintaining simplicity. The Venn diagram-esque method of overlapping two shapes with different colors creates a pleasing color shifting effect that is both eye-catching and memorable.
As many businesses know, staying current is important when it comes to being relevant to consumers. If you feel that an updated or new logo design could assist in elevating your brand’s appeal, contact Jessica Chabot, Vice President, Client Services of Millennium Agency at www.mill.agency.
About Millennium Agency
Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business. Visit www.mill.agency or book time here.