If you want your guest list to be as excited as you are, give them a reason to start counting down the days. For examples, let them have a say in how the event comes together through (eg: list the songs they want to hear, vote on the dates that work best for everyone, etc.) The last thing you want to do is send out your invites and hope inertia takes care of the rest. Make your event about more than just the event, because if all you’re doing is sending people the same reminder about where to be and when, you’re likely to irritate rather than invigorate.

At the end of the day, the secret to successful a social media marketing campaign is knowing how to connect with your audience and going the extra mile to engage with them in new and meaningful ways. Which brings us to our next point…

Studies show that social media posts with images in them garner more likes, shares, and follows than those without. If this is the first time you’re hosting the event, use an Instagram account to give your audience a behind-the-scenes look at how the event is coming together. Ask for their input while you’re at it. If this is an annual tradition, repost some of the best photos and videos from past events. You might even want to call out some past attendees to really get the ball rolling.

No matter how many times you’ve promoted an event, there are no limits to how you can promote it better the next time around. And if you really want to send a message, it wouldn’t hurt to make a website for your event. As you can see, it can make for some pretty impressive results.

If you really want to grow your audience and reach out to more people, you have to think outside the Facebook event. If it’s a business conference you’re planning, a more professional network like LinkedIn would be a more fitting place to send out invites and reach interested parties. You can even start a conversation by creating your own hashtag.

When it comes to social media, there’s no shortage of tools to work with.

Whether it’s an event that needs promoting or content that needs engaging, social media can be an invaluable resource in terms of getting the word out and growing your fanbase. If you want to do it right, it can also feel like a full-time job. However, the payoff is worth it and the skills are transferrable.

Want to get more people to RSVP? Make sure they wouldn’t miss it for the world.