Secure Care is a well-known commercial security company that has been leading the healthcare security industry for decades. They offer innovative security solutions to healthcare facilities across the industry that address even the most unique security needs, such as wander management for memory care facilities and protection for infants Secure Care was looking to improve their brand with a new logo, brand elements, and website that is modern and refreshed, while also updating their data sheets, marketing materials, and tradeshow booth. SecureCare serves healthcare industries that often specialize in memory care, and infant protection, and wanted a powerful brand strategy and marketing campaign that drives new opportunities.
The Solution
Millennium Agency was hired to design, launch, and optimize a new website that is cohesive and features the new logo, branding, and icon elements. In addition to a new website, Millennium Agency designed a new brand identity which elevated their company’s image. They also worked to create a library of monthly blogs, tradeshow materials, digital advertisements, and additional collateral. The Millennium Agency team worked closely with Secure Care’s leadership to ensure the look and feel of the new website and assets reflected their brand accurately. They met regularly throughout the project to pinpoint needs, goals, and track progress. The Millennium Agency team worked internally to design, edit, and launch a professional and eye-catching logo and web design elements that stand out. Millennium Agency worked to ensure all deliverables and goals were met on time and accurately, making each launch successful.
The Result
Millennium Agency created, designed, and launched a successful new brand identity and messaging architecture guide that was beyond exceptional. This coupled with their new website and refreshed logo helped to spearhead the company into a new position in the market. The website has a modern look and feel, is mobile friendly, and responsive for an ideal customer experience. Millennium Agency also created and launched a number of additional assets, such as blogs, educational videos, paid advertising, tradeshow materials, and more. The Millennium Agency team handled every step of the process, taking comments and collaboration from the Secure Care team at every step of the way. The new brand is cohesive and encourages customer trust and highlights their commercial security products and offerings. 616.24% increase in Impressions.
Designed refreshed logo and brand identity
Built out an extensive brand guideline and messaging architecture
New responsive website design and launch
Executing a content marketing strategy
Cohesive, branded collateral for partners, customers and other key stakeholders
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