PointBurst selected Millennium Agency to create a rebranding strategy that would focus on boosting their market presence and drive traffic towards their platforms.
PointBurst, which has since been bought out, was in the social media messaging and brand control market using a cloud-based library of approved content that can be accessed by partners (distributors, resellers, franchisees) and staff. PointBurst’s social media management software expedites social media outposts, exponentially expands reach through partners, guarantees message consistency across platforms, and provides analytics to measure and improve results. They were looking for a rebranding campaign in the form of new messaging, positioning, and collateral materials. PointBurst wanted to boost their brand and refresh their positioning to increase traffic to their platforms and establish a distinct presence in the market.
The Solution
Millennium Agency met with the PointBurst team to create a rebranding strategy that would focus on boosting their market presence and drive traffic towards their platforms. Millennium’s creative rebranding solution included new positioning as well as datasheets, business cards, email footer, web banners, eBlast templates, tradeshow signage, and additional collateral and design images. All materials were designed to be as cohesive and direct as possible, so that customers can immediately identify PointBurst through their materials.
The Result
This creative rebranding campaign was incredibly successful, PointBurst saw an increase in traffic and interest in their platforms and content library. They received positive feedback from their partners and staff as well, and having a cohesive brand image has boosted their reputation amongst customers and competitors alike.
Increased market presence
Successful rebrand
Improving brand imaging
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