Microcatheter sought out Millennium Agency for a new brand, and wanted a new logo design, improved messaging, and a more mobile-friendly website to encourage higher traffic and reach.
Microcatheter delivers world-class microcatheter extrusions and components for industries including interventional neuroradiology, pediatric & neonatal, peripheral vascular, oncology, urology, and palliative care. They were looking for a modern, professional brand that would elevate their role in the manufacturing space, while also resonating with their B2B customers. Microcatheter sought out Millennium Agency for a new brand, and wanted a new logo design, improved messaging, and a more mobile-friendly website to encourage higher traffic and reach.
The Solution
Millennium Agency worked closely with Microcatheter to determine their strengths, weaknesses, goals, and current position in the industry. From there, they crafted and integrated new corporate messaging and positioning into their strategies and communications. Millennium Agency also designed and developed a new mobile-friendly website, that allows browsers to view the Microcatheter website from their mobile devices without reducing the customer experience. Between the new messaging, logo, and website, Microcatheter’s brand was refreshed and more cohesive.
The Result
Microcatheter’s refreshed brand was successful in driving traffic and improving their reach. The new mobile-friendly website drove significantly more traffic to the website, and customers were staying and browsing for longer periods of time. They also saw an increase in their reach, and have found that customers have been traveling from various areas in New England for their fairs and events at higher rates than before. Their new logo makes them immediately recognizable, and their messaging has been integrated into their branding cohesively, allowing them to continue outreach.
Increased traffic to new, mobile-friendly website
Higher visibility within the market
Refreshed, modernized logo
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