EPTAC Corporation, an industry leader in solder training and IPC certification, selected Millennium for innovative marketing solutions. Millennium’s forward-thinking, technology-driven marketing expertise has been key to EPTAC’s strategy.
With a wide variety of classroom, e-training and customized options, EPTAC’s industry leading approach to training sets it apart from the competition. For nearly a decade, EPTAC has looked to Millennium to elevate its technology applications, from a first-of-its-kind mobile app to the seamless e-commerce experience delivered by the Solder Training website and the highly interactive map feature on the EPTAC website.
The Solution
Millennium has offered innovative design, technology, and digital marketing solutions to EPTAC including UX/UI, mobile app, website design/development, paid search management, SEO, content development, social media and more. A strategic rebrand was completed that included a new logo icon and color scheme, as well as extensive tradeshow, print, and digital materials. Millennium has also provided strategic oversight of extensive digital marketing campaigns to drive significant search traffic to EPTAC’s training courses. Blog and social content generated by Millennium, focused on high-performing search terms, has substantially increased EPTAC’s website traffic year-over-year.
The Result
These efforts have been highly successful in positioning EPTAC as a leader in its field, as well as driving traffic to the website. In fact, in the last year, traffic increased more than 30% to the EPTAC website alone. EPTAC has and continues to grow in the market, adding locations throughout the U.S. and Canada. The successful partnership between EPTAC and Millennium continues to yield excellent results.
Rebranded logo design
Mobile-responsive web technology and mobile app
SEO content and social media
214%
Increase in website traffic
100%
Increase in digital advertising conversions
17
Now contracts signed in the first 30 days of the campaign
10
New jobs created because of company growth
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