Millennium Agency was selected by DermSpectra to design, implement, and optimize multi-channel public relations, advertising, and digital strategies that met DermSpectra’s branding, web, and lead generation needs.
DermSpectra™ specializes in Total Body Digital Skin Imaging, a software designed to be able to track and monitor critical skin changes over time that could be related to skin cancers, eczema, moles, psoriasis, and even rashes. They were struggling to establish a marketing and branding strategy that was comprehensive and cohesive, and needed to find a solution that would position them as a leader in their industry while also generating demand for their products and technology. Their market is highly competitive and fast-paced and required the expertise of someone who is well-versed in both the healthcare and technology industries.
The Solution
Millennium Agency worked to successfully design, implement, and optimize multi-channel public relations, advertising, and digital strategies that met DermSpectra’s branding, web, and lead generation needs. The team developed a visually dynamic and engaging brand design, which included a new, modern logo and creative branding of all collateral materials. Their website was optimized for UX/UI and tailored to target markets; physicians and patients. Each audience-specific page was created to be relevant to the user, offer valuable information to address their specific needs, and encourage engagement in industry standardization of skin imaging. Millennium also executed an ongoing strategic content plan including social media, such as a blog and social posts; whitepapers; eBlasts and direct mailers; and news releases to maintain brand consistency, awareness, and engagement.
The Result
Millennium established a market reputation and presence through public relations, digital strategies, trade show participation, and content. These marketing initiatives resulted in increased lead generation and many sales opportunities for major medical centers throughout the US, including dermatology offices. DermSpectra has become a leader in digital skin imaging, and the demand for their products will continue to rise thanks to a strong brand foundation.
Increased lead generation
Fostered new sales opportunities
Boosted brand consistency, awareness, and engagement
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