XMA wanted to elevate their brand through the development of a new, innovative website that matches their overall mission in an engaging way.
Branding WorkWeb Work
XMA Corporation was founded in 2003 through the acquisition of the Omni Spectra product line. They focus on the space, cryogenics, telecommunications (5g), and test and measurement industries. Their disruptive product portfolio includes terminations, attenuators, DC blocks, power dividers, couplers, equalizers, and adapters. XMA’s continued success is attributable to their proprietary thin-film resistive chips and state of the art thermalization methods that allow them to stay ahead of industry curves. The company wanted to elevate their brand through the development of a new, innovative website that matches their overall mission in an engaging way.
The Solution
The Result
The XMA launch was an incredible success, including high profile national and statewide news articles, interviews, digital advertising campaigns, social media posts and sharing, social advertising, and landing pages. This new brand clearly represents the organization’s strength, the unity of the 2,500-strong workforce, and their passion for connecting people with the high-quality technology solutions they require to meet both their everyday IT needs and solve their complex technology challenges. Most importantly, the general public, customers, vendors, and investors were exceptionally positive about the brand name and stock ticker symbol change, and the Fortune 1000 company continues to grow and prosper in this ever-changing technology market.
Improved UI/UX for easy-to-use navigation
Increased customer and user traffic to the website, and analytics tracking
Improved designed that highlight top selling products
Resulted in a buy out by Amphenol, a national holding company
