Millennium Agency was engaged to revitalize the brand identity of Secure Care Products, design, launch, and optimize a new website that aligns with the refreshed brand.
Branding WorkWeb Work
Secure Care is a well-known commercial security company that has been leading the healthcare security industry for decades. They offer innovative security solutions to healthcare facilities across the industry that address even the most unique security needs, such as wander management for memory care facilities and protection for infants Secure Care was looking to improve their brand with a new logo, brand elements, and website that is modern and refreshed, while also updating their data sheets, marketing materials, and tradeshow booth. SecureCare serves healthcare industries that often specialize in memory care, and infant protection, and wanted a powerful brand strategy and marketing campaign that drives new opportunities.
The Solution
The Result
Millennium Agency created, designed, and launched a successful new brand identity and messaging architecture guide that was beyond exceptional. This coupled with their new website and refreshed logo helped to spearhead the company into a new position in the market. The website has a modern look and feel, is mobile friendly, and responsive for an ideal customer experience. Millennium Agency also created and launched a number of additional assets, such as blogs, educational videos, paid advertising, tradeshow materials, and more. The Millennium Agency team handled every step of the process, taking comments and collaboration from the Secure Care team at every step of the way. The new brand is cohesive and encourages customer trust and highlights their commercial security products and offerings. 616.24% increase in Impressions.
Designed a refreshed logo and brand identity
Built out extensive brand guidelines and messaging architecture
New responsive website design and launch
Executed successful content marketing strategy
Cohesive, branded collateral for partners, customers and other key stakeholders
