Businesses are using blogs on a more regular basis as a way to communicate with customers and build their reputations as knowledgeable leaders in their industry. You’ll find that companies of all shapes and sizes are utilizing blogs, from corporations to local businesses. (more…)

If you blog, whether it for your business or own personal use, there are several things you should include in your blog to enhance your readers experience, make it easier for them to navigate and share your blog, and lend to your credibility as an expert on your topic. (more…)

Building your blog audience can seem overwhelming and at times, practically impossible to gain loyal readers. Beyond the marketing style options for growing your blog audience like promoting it through e-blasts and networking with other bloggers, there are many content driven ways for you to cultivate your audience. When you start to understand your audience and the goals of your blog, you will find that things start to come together and you develop your own unique place in the blogosphere with good writing, valuable insight, and a memorable personality. (more…)