Generating leads is one of the most important functions of any business. Now that social media is at the forefront of marketing, it’s important to also generate leads on Facebook. Whether it dynamic social media campaigns or simply including social media icons in collateral materials, it is undeniable that social media plays a large role in marketing tactics today. (more…)

Writing a blog is a great way for a person or business to draw more interest to their website. It can lead to new clients and keep current visitors coming back to the site in search of fresh content. While a blog can be a huge benefit to a person or company, it is important to be efficient. Rather than brainstorming a topic before every post, planning blog posts is a great way to increase productivity. (more…)

Twitter can be a helpful tool in many industries. In public relations, the value of Twitter is even more significant. For PR professionals, it is important to keep up with the news and develop a strong relationship with the media. Twitter has developed into a very useful tool for doing these things. (more…)

News releases are one of the most effective ways to share news about your company with the media and consumers. These releases could cover a variety of topics from awards and events to employee promotions and product or service developments. If written correctly, a news release can often lead to placement in different publications, as well as the potential for a feature story or article. But do you know how to write a news release effectively? (more…)

Twitter has become infinitely more popular over the last few years, rivaling other social media giants like Facebook. The pinnacle of Twitter success is building your following into an empire; blasting out informative, frequent content; and actively engaging with your followers to build relationships and your reputation. What’s also important is setting yourself up to win when it comes to retweets. (more…)

The process of pitching your story to the media should be methodical and strategic. The goal is to have your story picked up by one or more credible and authoritative publications that will provide you with maximum exposure. Always keep this at the forefront of your decision making process when pitching your story to the media. (more…)

If you just recently started a blog or have had one for some time but find that you don’t have the volume of readers or interaction that you want, you should start taking additional steps to promote your blog. It is never enough to just start up a blog and hope that readers will come to you. You must promote your blog through the right tactics and outlets in order to really gain the readership you’re looking for. (more…)

The hashtag is one of Twitter’s most useful tools, but the history of the hashtag is largely unknown. For almost half a century, the hashtag symbol has been known mainly as the pound key on a phone. However, in just six short years, technology has given this symbol a new meaning to an entire generation. (more…)

Business directories are an essential tool for a successful marketer. They list businesses in a multitude of categories, and are easy to navigate. When used effectively, a directory can aid in reaching a desired target market. In order to utilize directories to the full extent, it is important to understand the way a directory works. (more…)

A negative comment on social media! Quick delete it before anyone can see it! For a large majority of businesses this is the first thought and often the wrong thought. Negative content can be scary, but in many cases can benefit your business, if handled correctly. Focusing on the key areas below will allow your company to turn negative comments into a positive interaction. (more…)