In the old days, people relied on word-of-mouth referrals. Today, they have Google. Content marketing helps you connect with the people who are looking for your product or service. Content marketing is an excellent strategy that allows you to attract, engage and retain your target audience by developing and sharing blogs, articles, videos, podcasts, case studies, and more. This method helps you establish expertise, build trust, promote brand awareness, while also ensuring your company stays top of mind for the customer. When it comes time to make a buying purchase, you want to be at the forefront.
Of course, the goal is still selling, but the journey is less direct. There are two big gripes we hear about bloggin; one is that it isn’t consistent, and the other is that it isn’t valuable. That means you can’t write one perfect blog a year and expect results, nor can you put out five blogs a week full of fluff-n-stuff. Take particular care in the content you generate and where it goes, because your customers will base your credibility on it.
If you haven’t bought in to the need for blogging yet, here’s some thoughts that might change your mind. Blogging is the new SEO – a huge portion of your organic search rankings depend on the amount of relevant, current on your website. That means substantial, keyword-appropriate content and blogs, as well as articles, and press releases on a regular basis.
You’re busy with a million other things, and case studies and testimonials done the right way is a lot of work. But don’t worry. Our content marketing approach involves taking the time to know your business and understand your voice, so your content is not only authentic but also drives inbound leads and builds credibility.
Once we fully understand your goals, we handle the case studies and testimonials for you – all the way to blogs and articles and website copy, videos, photos with alt descriptions and more, Millennium will draft case studies and testimonials that is relevant. We optimize it with keywords that are determined through research – we know how many people search each month, so we know they’re important to target audience.
Infographics are interesting, dynamic and valuable for the reader because it helps them understand what you are trying to say and why. Graphical elements like infographics can pull in the reader and help them understand your product or service in a simple way. In fact, it allows them to use their visual tools to gain comprehension.
One of the most important factors of infographics is that you can take complex concepts and use visual art to be more explanatory, such as graphics, charts, diagrams, art and so o n. Both images and text in a visual context is very useful for the reader.
We love branding so whether you're a manufacturer or software technology or anything in between, we want to share our success stories with you. But first, check out the many marketing services we offer.
Conduct market research, understand your target audience, their behaviors and attitudes, so you can reach them at the right time at the right place.Learn more
A strong brand design and strategy will ensure your marketing is clear, concise and impactful. Powerful graphics and focused positioning drives you to win.Learn more
Brand positioning is what sets you apart. Having an emotional hook that you audience can relate will help you expand your reach.Learn more
With an effective digital strategy, your marketing has the greatest potential for success. Millennium is a Google AdWords Certified Partner.Learn more
Social media provides more options for reaching your customers than ever before. Push content across relevant platforms to engage and interact with key audiences.Learn more
A well structured, modern designed website will help you build credibility, solidify the customer experience, and increase revenue.Learn more
Building a workflow for marketing automation can mean a pipeline of leads so you can focus on other projects. Keep the leads coming, customers engaged, and achieve more.Learn more
Data analytics provides critical data to measure, analyze and optimize any digital marketing campaign.Learn more
Take the first step in growing your brand and connect with our expert branding team today.