“With more than 3,600 ballots cast for the 2012 Awards, the BOBs have really become a standard of excellence in New Hampshire’s business community,” said Jeff Feingold, editor of New Hampshire Business Review. “If other business owners have named your business a BOB business, it really says something about the high caliber of the company you’re running.”
Millennium Integrated Marketing utilized a social media and video marketing campaign to promote its BOB Award nomination. The video featured the firm’s staff deliberating over what the eventual acceptance speech should sound like – while taking turns pretending to be firm president and founder Linda Fanaras by sporting her eyeglasses and blouse. A follow-up video pledged that if Millennium Integrated Marketing won the BOB Award for Best Advertising Agency, chief creative strategist Vince Paratore would wear the blouse to the awards ceremony. The videos are posted under Favorite Videos on the firm’s YouTube channel at www.youtube.com/millenniumIM or can be viewed by clicking http://bit.ly/yxWXaJ.
“It is an honor to be acknowledged for our excellence in the advertising industry with this BOB Award,” stated Ms. Fanaras. “I’m especially proud of my creative, knowledgeable, and dedicated staff; the foundation of Millennium Integrated Marketing’s success.”