This session will use Millennium Integrated Marketing’s rebranding work for Fisher College as a case study to demonstrate how colleges and universities can increase brand awareness, recruitment, and enrollment by ensuring their brands resonate with prospective students and reflect the overall persona of the given institution. Specific higher education strategies for conducting a thorough brand assessment and successful rebrand will also be outlined.
The UPCEA Marketing Seminar is a three-day event that offers the expertise of selected marketing professionals from all corners of the U.S. to marketing practitioners in professional, continuing, and online higher education.
Fanaras presented a similar session at the AICUM (Association of Independent Colleges and Universities in Massachusetts) Symposium 2012 at the College of the Holy Cross in October.
“Colleges and universities often struggle with the burden of an outdated or misrepresentative brand that fails to connect with prospective students and positively affect recruitment strategies,” Ms. Fanaras explained. “Millennium Integrated Marketing is skilled at assisting higher educational institutions with objectively assessing their current brands and improving them to significantly and measurably boost enrollment rates. Conferences like these hosted by UPCEA and AICUM allow colleges and universities the opportunity to access successful solutions to tackle their marketing challenges.”
For more information about Millennium Integrated Marketing call 877-873-7445 or visit www.mill-im.com/highered. The firm’s “10 Steps for a Successful Higher Ed Brand” document is available for review upon request.