If you focus on these 5 key areas mentioned in this eBook, you will improve your approach to manufacturing marketing and increase ROI. Customers are buying in different ways. Whether online, by phone or via email, there are a multitude of options available. According to Jeff Davis, in a recent study, a B2B buyer is already 57% through the purchase process before reaching out to sales. Additionally, the average number of decision makers on a typical purchase has increased from 5.4 to 6.8 according to Brent Adamson, Principal Executive Advisor at CEB. Today, manufacturing companies are trying to focus on the first 57% of the buyer journey that takes place without direct contact. This means prospects are doing their research way before they get in contact with you. With the buyer journey changing, there are new strategies and tactics to generate more leads and improve your overall marketing performance.
With the mix of new marketing tactics that are available, many companies are not sure how to get started. If you are overwhelmed on what the next best step is, let us help you navigate the right path forward.
The majority of manufacturers struggle with developing and implementing effective marketing strategies, and often find themselves lagging behind other sectors engaging in B2B marketing.
This is why we created a guide just for manufacturers on how to grow your marketing efforts this year.
The majority of manufacturers struggle with developing and implementing effective marketing strategies, and often find themselves lagging behind other sectors engaging in B2B marketing. The data is clear: investment in innovative marketing tactics delivers impactful results to profitability, market share, and operations – if afforded the proper time and resources.
This is where we come in. We are Millennium Agency, and we understand the challenge of balancing operations, sales, and marketing – so we wanted to give you a little help. This is why we created a FREE guide just for manufacturers on how to grow your marketing efforts this year.
This guide will help you better understand:
- The market trends that will impact your business in the near future.
- How to set yourself apart from your competition.
- What the best-in-class manufacturing companies are focused on this year.
Ready to transform your marketing campaigns into free-flowing streams of revenue and new customers? Download our Free eBook today!
Email is still one of the most effective ways to reach your customers. Not only is it about writing great email headlines – it’s also important to test them. Our eBook teaches you 7 tips for writing killer email headlines that are used by the top marketing agencies in the industry today which you can use to start ramping up your own email marketing campaigns. According to DMA Insight, 99% of consumers check email daily. However, 80% of people don’t read the emails businesses send. The average email open rate across all industries is only about 20%, says MailChimp. That’s low!
As a reminder, don’t forget that the subject line of an email is the most important line of text when a reader sees your email. This one line can often determine whether an email will be opened or deleted, so make sure it is optimized for your audience.
Ready to learn more? Download your eBook now!