(MANCHESTER, NH | BOSTON, MA) – Millennium Integrated Marketing (Millennium) is proud to share that it has been selected as one of Manchester, New Hampshire’s Top 3 Advertising Agencies by Three Best Rated®, an independent, third-party business review site.
About Three Best Rated®
Launched in 2014, ThreeBestRated.com reviews local businesses across the United States, and picks three businesses they deem the best in a specific business category. Millennium was named a top 3 advertising agency in Manchester, NH in the specific category of Professional Services – Advertising Agencies. Based on Three Best Rated’s evaluation of the firm’s reviews, company history, complaints, customer satisfaction, trust, and cost, in comparison to other Manchester based advertising agencies, Millennium was selected as one of the top 3 advertising agencies in the area for its overall quality and excellent service. The list also included advertising firms Clearly Creative and EVR Advertising.
“Our primary focus at Millennium has always been to accelerate growth for our clients and their businesses,” states Linda Fanaras, President and Strategist of Millennium Integrated Marketing. “It’s an honor to know that our hard work and dedication has paid off.”
Reach out to us today to discuss your advertising goals!
About Millennium Integrated Marketing
Millennium Integrated Marketing is a data-driven, digital, content/PR, and branding agency that focuses on optimizing the customer experience. Millennium is a nationally recognized women-owned business (WBE and WOSB certified) and certified Google AdWords and Bing Partner with offices in Manchester, New Hampshire and Boston. The firm works with companies across industries, including higher education, technology, healthcare, non-profit, and professional services and can be found on Twitter, Facebook and LinkedIn. For more information, call Linda Fanaras at 877-873-7445 or visit www.mill-im.com.
Millennium Integrated Marketing’s President and Strategist, Linda Fanaras, was recently featured in The 4 A’s “See It & Be It” series. The series spotlights women and other minority leaders that have succeeded despite the challenges they face, and through sharing their perspectives seeks to inspire a new generation of galvanizing leaders in the advertising industry. Interviewees are invited to provide their personal experiences and views on gender equality and diversity in the workplace.
In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how women are portrayed in advertising?
Whether it’s 2017, or 100 years from now, I don’t believe there is ever a time we should say, “Our work here is done.” If 25 years in marketing have taught me anything, it’s that things change. Are things the same as when I first started? No. Can we do better? Undoubtedly, yes. Progress, especially social progress, occurs only when people are willing to challenge the status quo and ignite a conversation. It’s when we stop talking or asking if something can be done better that we fall short of our potential.
Do you think women, people of color, LGBTQ and people with disabilities face similar issues in the ad industry?
Yes, in that all people deemed as part of a minority—whether it be by gender, race, sexual orientation or ability—are subject to discrimination. However, I do also believe that the exact nature, form and/or experience of bias, implicit or explicit, is very personal and specific to the individual.
What advice would you give to a 20-year-old woman on succeeding in the advertising industry?
If I could go back and talk to a 20-year-old version of myself, I would probably have about a thousand things to say to her, but my top three would probably be:
- Be prepared to fail, but also take each failure as a chance to learn from your mistakes.
- Determine what you want to be, have and do—and be persistent and focused.
- Take time to enjoy your life.
Would you want your daughter to pursue a career in advertising? If not, why not?
Of course, but only if it were truly what she wanted to do and she had a passion for it. Advertising isn’t for everyone. You really have to like not knowing what will come next and be comfortable with the fact that the current way you do things may need to change to fit new industry standards.
What did you do to survive and thrive in advertising?
Surviving at anything, starts with a self-determination to always be and do better for yourself and others. Creating value for my clients has always been my primary focus, and it is this commitment to consumer-driven, strategic marketing and digital campaigns that has allowed me to accelerate growth for both Millennium and its clients.
Linda A. Fanaras, President & Strategist
Linda A. Fanaras is the President and Founder of Millennium Integrated Marketing, an award-winning data-driven branding, creative strategy and digital and public relations firm in Manchester, New Hampshire and Boston. She holds board positions with the American Association of Advertising Agencies (4A’s), and Business and Industry Association. For more information, contact Linda Fanaras at [email protected] or (603)792-2200. You can also reach her through LinkedIn.
This article was originally published on 4A’s.
About Millennium Agency
Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who knows how to create value that emotionally influences your customer’s buying decision, giving you the competitive advantage. As your trusted partner in B2B software technology and manufacturing, we provide the branding and positioning framework that make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, the professionals at Millennium Agency would like to learn more about your business. Visit www.mill.agency or book time here.
(MANCHESTER, NH | BOSTON, MA) – Millennium Integrated Marketing (Millennium), an award winning creative, digital and public relations firm, is proud to announce that they have, once again, earned the WBENC Certification through the Center for Women & Business Enterprise and Women-Owned Small Business (WOSB) Certification through the Small Business Association (SBA).
About the WBENC
The Women’s Business Enterprise National Council, commonly referred to as WBENC, is the leading authority on and certifying organization for women’s business enterprises (WBEs) in the U.S. and U.S. territories. The original certification was administered in 2009 by the Center for Women & Enterprise, the WBENC’s New England regional partner organization. WBENC certification is recognized by thousands of corporations and many federal and government agencies. It promotes diversity in business and assists women-owned businesses by expanding access to decision-makers to increase contract opportunities.
Millennium’s certification as a Women’s Business Enterprise attests that Millennium is at least 51% owned, operated, and controlled by a woman. Linda Fanaras founded Millennium in 1996 and continues to serve as the firm’s president.
“It is an honor to be recertified as a Women’s Business Enterprise and Women-Owned Small Business,” states Linda Fanaras, president of Millennium Integrated Marketing. “It is an exceptional opportunity to network and connect with other businesses and women-owned organizations across the country. We support diversity at Millennium, and being recognized as a Women’s Business Enterprise helps show our commitment to a diverse community and business.”
About Millennium Integrated Marketing
Millennium Integrated Marketing is a data-driven digital marketing, creative design and public relations firm that focuses on optimizing the customer experience. Millennium is a nationally recognized women-owned business (WBE certified) and certified Google AdWords Partner with offices in Manchester, New Hampshire and Boston. The firm works with companies across industries, including higher education, technology, healthcare, non-profit, and professional services and can be found on Twitter, Facebook and LinkedIn. For more information, call Linda Fanaras at 877-873-7445 or visit www.mill-im.com.
Understanding Millennials is Key
From healthcare to politics, and even the economy, Millennial attitudes, views and actions are changing the face of the nation, particularly where we work. Millennials range in age from 18 – 34, and at 54 million strong, they represent the largest generation in the workforce. They have been talked about since their “Baby on Board” signs began appearing in the back windows of their parents’ cars. Understanding Millennials is key because they are changing and will continue to change the way we all approach work.
The Millennial Universe
As Millennials began to come of age several key events shaped their universe including: the 9/11 attacks and ongoing the war on terrorism; the dot-com boom and bust impacted attitudes about workplace benefits and loyalty; the failure of government at all levels to respond to the Hurricane Katrina disaster; and technology has always been a part of their daily life. Understanding this is the world they grew up in, helps us to better understand the Millennial point of view, expectations and goals.
Marketing to the Millennials
A presentation by UrbanBound grouped the Millennial point of view, expectations and goals into five key areas. Here’s what you need to know:
- “You’re Doing Great!” Is Necessary. Millennials want to know they are doing a good job and/or feedback on how to do it better. On the flip side, they don’t tend to handle too much criticism well, and raising your voice will be perceived as shouting and whe they will tune you out. Think of it as coaching. You have a game plan, everyone knows their role and is prepared to give her best. It is not just about saying, “You can do it Jane, I know you can.” It is about mentoring and dropping “breadcrumbs” along the way affirming that she is on the right path. According to Time, 80 percent of Millennials say they want regular feedback from their managers. And let’s be honest, we all want to know we are on the right track, to receive praise and be appreciated for our contributions. Millennials who “aren’t feeling it” as your employee will leave to find it elsewhere.
- Money Doesn’t Talk. Well, not to everyone anyway. Millennials want jobs where their strength and creativity can have impact. Work for the sake of work isn’t going to cut it, and according to Urban Bound, 92% of them believe success should be measured by more than just profits. Millennials care about causes, they are quick to give their time and talent and want to work for a company engaged in the community—local or global. Listen to what is important to them and see if there are ways to merge their values with your organizational culture, so both they and your company can have impact and grow together. Growth is critical, and promotions are expected as they demonstrate forward movement. The question you have to ask yourself is job performance consistent with a company promotion, or is their next best opportunity someplace else? And that’s okay with Millennials. They would much prefer to take their talent elsewhere than be stagnant.
- Balance is Key. Millennials value time with friends, family and in pursuit of their own interests. Having flexibility in the work place will win them over pay any day. In fact, 69% of Millennials think being in the office from 8 a.m. – 5 p.m. every day is unnecessary. They are highly productive, and will give it their all, but prefer to adjust schedules to when they feel most engaged. According to Fortune, Millennials’ give higher marks to companies as Great Places to Work based on options for flexible scheduling, telecommuting, paid sabbaticals and paid volunteer days. Their attitude toward where work fits in their overall life is the complete opposite of the traditional Boomer view, and has already reshaped the Xers thoughts about work and life balance. It is finding a way for personal and professional to work together, as we are connected 24/7, and the rest of life doesn’t wait until after 5 p.m. to happen anymore than work occurs strictly between the hours of 8 a.m. – 5 p.m.
- Go Team! Millennials want to work collaboratively, and as mentioned earlier, creatively. They want a work environment that facilitates that. Think of the things you’ve heard about Google headquarters: play area, nap pods, pets at work, cafes, etc. Millennials want to be social and comfortable, and have access to the necessary fuel—from onsite cafeterias on one extreme to healthy vending snack options at the other— to fire up their creativity. Working with their friends in a creatively supportive environment leads to productivity (company benefit) and meaningful work (Millennial satisfaction).
- Technology Driven. They have grown up with technology being central to their everyday lives and at work they expect the best. In fact, 59% of Millennials say state-of-the-art technology is key to job selection according to UrbanBound. As early adopters of new technologies they won’t hesitate to use if they believe it will increase efficiency. And remember they like to be social, so don’t even think about blocking or discouraging social networking while at work. That will send a strong, negative message aimed at the heart of who they are and what they value.
Moving From Balance to Integration
As your organization continues to balance and integrate the work styles of up to five different generations, Millennials account for the largest percentage of those workers and their attitudes toward work are creating seismic shifts in corporate cultures. At the end of the day, we all want dedicated and productive employees who embrace and forward our company’s mission. Millennials are the most technology savvy, and among the most productive, provided they feel valued, mentored, have flexibility and an opportunity to thrive in a creative environment.
It is no longer about work-life balance, but life-work integration. How will your organization adapt to the Millennial Effect?
Join us in welcoming Marisa Bingham to the Marketing Support Staff. Marisa is a Mass Communications and Public Relations major entering her junior year at Boston University and we’re delighted to have her on the team. With an engaging writing style, a proclivity for picking great reads, and a fondness for chocolate, she fits right in here at Millennium.
To learn more about Marisa, her love of marketing, and how she’d pass the time on a desert island, check out her interview below.
MB: I was originally drawn to Millennium Integrated Marketing for their emphasis on brand marketing. I learned that Millennium also specializes in content development, website design, and ROI measurement. I was eager to learn these new skills from their internship program.
What about marketing excites you?
MB: I love the idea of helping someone establish a brand, product, or service through innovation and creative thinking. Marketing allows you to work with many different people with many different perspectives. I want to be exposed to those diversities in order to develop new, unconventional strategies.
Where do you see yourself in five years?
MB: Ideally, I’d really like to be living in a southern city doing corporate PR. I’d also like to own a cat and, hopefully, frequent the gym a lot more than I do now.
Favorite hobby/thing to do when you’re not hitting the books?
MB: Besides singing really loudly in my car, I’m an actress on BUTV’s (and America’s longest-running college soap opera), Bay State.
What’s your favorite thing to do in New Hampshire?
MB: Hiking! Or anything outdoorsy.
What’s your favorite movie?
MB: Legally Blonde (No shame.)
What’s your favorite book?
MB: The Things They Carried by Tim O’Brien
If you were stuck on a desert island, what’s the one album you’d want to have with you?
MB:Taylor Swift’s Red album (Again, no shame.)
Favorite candy bar?
MB: Milky Way
Favorite cereal?
MB: I don’t eat cereal, but if I had to pick I’d go with Rice Krispy Treat cereal. It’s essentially a dessert in milk.
What color is the dress: white and gold or blue and black?
MB: DEFINITELY white and gold.
If you could only eat one food for the rest of your life, what would it be?
MB: Bagels.
If you could have dinner with one famous person, living or dead, who would it be and why?
MB: Jane Goodall! I used to be obsessed with her and her study of chimpanzees when I was little. I’ve read all of her books at least once. My life goal is to meet her!
Top three places in the world you’d like to visit?
MB: The Pyramids in Egypt, Macchu Picchu in Peru, Mt. Kilimanjaro in Kenya
Would you rather fight 100 duck-sized horses or one horse-sized duck? Please explain.
MB: Hmm… I’d have to say 100 duck-sized horses only because I’m really short. I need the height advantage over my opponent, otherwise, I’d get trampled in a second.
(MANCHESTER, NH | BOSTON, MA) – Millennium Integrated Marketing (Millennium) is excited to welcome Gina DiVenuti to the team as Content Marketing Manager. Gina will oversee Millennium’s content strategies, social media, and message development for both the firm and its clients.
Gina has a Bachelor of Science degree in Biology, as well as a Master of Business Administration from the University of New Hampshire. With a foundation in science and a passion for the creative, Gina is skilled at leveraging the strategic combination of analytics with an intuitive marketing sense to create highly-engaging content for improved brand awareness and customer interaction.
“Gina’s insight into the consumer perspective, and ability to align individual marketing goals into a big picture strategy will be a great asset to our team,” says Linda Fanaras, President of Millennium Integrated Marketing. “Her skill for lead nurturing strategies and persuasive messaging will facilitate our continued success for developing impactful marketing campaigns.”
About Millennium Integrated Marketing
Millennium Integrated Marketing is a data-driven digital marketing, creative design and public relations firm that focuses on optimizing the digital customer experience. Millennium is a nationally recognized women-owned business and certified Google AdWords Partner with offices in Manchester, New Hampshire and Boston. The firm works with companies across industries, including higher education, technology, healthcare, non-profit, and professional services and can be found on Twitter, Facebook and LinkedIn. For more information, call Linda Fanaras at 877-873-7445 or visit www.mill-im.com.
(MANCHESTER, NH | BOSTON, MA) – Millennium Integrated Marketing (Millennium) increases their web design and development team with the addition of Devin Swett to the position of Lead Web Developer. As Lead Web Developer, Devin oversees the firm’s web development efforts with dynamic and creative custom website and user interface designs.
Devin Swett is a graduate of the New Hampshire Institute of Art with a Bachelor of Fine Arts degree. He brings his extensive experience in developing websites with HTML5, CSS, and JavaScript, as well as expertise in graphic design to Millennium’s clients. With the addition of Devin’s skillset, Millennium will be able to further provide clients with highly-engaging, innovative websites that increase brand awareness, inbound marketing opportunities and online presence.
“Millennium is very excited to welcome Devin Swett to the team,” says Linda Fanaras, President of Millennium Integrated Marketing. “His hire recognizes our continued dedication to pushing the technological and creative bounds of our website designs, and digital and online strategies.”
About Millennium Integrated Marketing
Millennium Integrated Marketing is a data-driven digital marketing, creative design and public relations firm that focuses on optimizing the digital customer experience. Millennium is a nationally recognized women-owned business and certified Google AdWords Partner with offices in Manchester, New Hampshire and Boston. The firm works with companies across industries, including higher education, technology, healthcare, non-profit, and professional services and can be found on Twitter, Facebook and LinkedIn. For more information, call Linda Fanaras at 877-873-7445 or visit www.mill-im.com.
(MANCHESTER, NH | BOSTON, MA) – Millennium Integrated Marketing (Millennium) is pleased to announce the recent hire of Sunisa Mathews to the position of Account Coordinator. As the Account Coordinator, Sunisa is responsible for the coordination and support of client projects and schedules, creative copywriting, media opportunities, and new business initiatives.
Sunisa has a Bachelor of Arts degree in Psychology from the University of Rochester where she also minored in Business with a concentration in marketing. Her broad perspective and eclectic approach to marketing give her a unique ability to develop engaging content and strategies for building brand awareness, as well as community relationships. She is an excellent team player with experienced communication skills, and assists in marketing strategy conceptualization, content development, and public relations campaigns.
“Sunisa brings a refreshing point of view to our marketing team with a unique background in both business and marketing,” says Linda Fanaras, President of Millennium Integrated Marketing. “Her attention to detail, positive attitude and team approach makes her a perfect fit for Millennium. We are pleased to have her here.”
About Millennium Integrated Marketing
Millennium Integrated Marketing is a digital marketing firm that integrates successful online and offline strategies for business growth. The firm seeks to become every client’s valued and trusted partner by providing dynamic ideas, strategies, and tactics that deliver measurable results. Millennium Integrated Marketing, with offices in Manchester, New Hampshire and Boston, works with companies across industries, including higher education, technology, healthcare, non-profit, and professional services. For more information, call 877-873-7445 or visit www.mill-im.com. Millennium Integrated Marketing can also be found on Twitter, Facebook, and LinkedIn.
As the newest member of our Marketing Support Staff and a Marketing major at Quinnipiac University, it’s safe to say that Sarah has been an invaluable addition to our team here at Millennium. In addition to her social media and blogging expertise, she’s also a Manchester, NH native who loves playing sports and spending time with her family.
We couldn’t be happier to have Sarah on board, and if you’d like to learn more about her, read her interview below.
(MANCHESTER, NH | BOSTON, MA) – Millennium Integrated Marketing (Millennium) is excited to share the recent hire of Aiden Redmond of Concord to the position of Digital Content Manager. As Digital Content Manager, Aiden handles content development, social media, project support, and email marketing efforts.
Aiden received a Bachelor of Arts degree in English from Providence College, and has a background in communications, copywriting, and film and media studies. During the months that he has been part of the Millennium team, Aiden has strategically managed all social media efforts for the firm and its clients with digital content. In addition, he possesses excellent graphic design skills, with proficiency in Photoshop, InDesign, Premier, and Illustrator, giving Aiden an artistic eye for the creative content that resonates the most effectively with target audiences.
“With relevant and engaging content becoming more necessary than ever, the addition of Aiden to our creative team ensures the firm’s continued success for delivering highly innovative and strategic digital marketing campaigns,” states Linda Fanaras, President of Millennium Integrated Marketing. “The firm and its clients will benefit greatly from Aiden’s keen sense for creative messaging.”
About Millennium Integrated Marketing
Millennium Integrated Marketing is a strategic marketing firm that integrates successful online and offline strategies for business growth. The firm seeks to become every client’s valued and trusted partner by providing dynamic ideas, strategies, and tactics that deliver measurable results. Millennium Integrated Marketing, with offices in Manchester, New Hampshire and Boston, works with companies across industries, including higher education, technology, healthcare, non-profit, and professional services. For more information, call 877-873-7445 or visit www.mill-im.com. Millennium Integrated Marketing can also be found on Twitter (@MillenniumIM), <http://twitter.com/MillenniumIM>, Facebook <http://www.facebook.com/MillenniumIM>, and LinkedIn <http://www.linkedin.com/companies/millennium-integrated-marketing>.