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(Manchester, NH | October 22, 2024) – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced its third annual Power Partner Awards. The prestigious list honors B2B organizations across the country that have proven track records supporting entrepreneurs and helping startups grow. This year’s list recognizes Millennium Agency as the only company in New Hampshire to win among 359 companies in marketing and advertising, health and wellness, financial services, legal, logistics, public relations, and productivity, as well as other critical areas of business.

Every company on the Inc. Power Partner award list received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, fundraising, etc., allowing founders to focus on their core missions. “This is our definitive listing of vendors and suppliers who have demonstrated excellence in serving small- and midsize customers,” says Inc. editor in chief Mike Hofman. “As part of the vetting process, our team of editors, researchers and reporters gathered information on companies’ products and services, assessed their reputation as captured in online comments and forums, and collected customer testimonials to ensure that the sales pitch matches the actual client experience. In every case, we spoke to founders like you who were happy to attest to a vendor’s genuine commitment to a mutually beneficial business partnership. We’re happy to be the conduit for that positive word of mouth.”

“Being named a 2024 Inc. Power Partner is a tremendous honor for us,” said Linda Fanaras, CEO of Millennium Agency. “We are thrilled to be recognized by Inc. for our commitment to helping B2B companies achieve sustainable growth. We believe that success in the B2B world requires a deep understanding of the unique challenges and opportunities faced by businesses in these industries. Our team possesses a unique blend of industry knowledge, strategic thinking, and creative problem-solving skills that allow us to develop tailored solutions that resonate with our clients’ target audiences. This award motivates us to continue innovating and providing the best-in-class branding and digital marketing solutions to fuel our clients’ journeys.”

Millennium Agency is committed to providing its clients with the highest level of service and expertise. We are proud to be recognized as a B2B leader and look forward to continuing to help our clients achieve their goals.

To view the complete list of Inc’s 2024 Power Partner Awards, go to: https://www.inc.com/power-partner-awards/2024

The November 2024 Issue of Inc. magazine is available online now at https://www.inc.com/magazine and will be on newsstands beginning October 29, 2024.

About Inc.

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work achieves a monthly brand footprint of more than 40 million across a variety of channels, including events, digital, print, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since its launch as the Inc. 100 in 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com.

About Millennium Agency

Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who creates value that builds emotionally impactful brands that influences your customer’s buying decision, giving you the competitive advantage. As your industry partner for B2B pharma/biotech, technology and manufacturing, our proprietary research-based framework makes a strong impact and accelerates your brand growth. While you focus on what you do best – running your business successfully – our team will build your brand, and drive leads.  For more information, call 877-873-7445 or schedule time here.

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(Manchester, NH | October 18, 2024) – Millennium Agency, a leading woman-owned branding and marketing agency, is thrilled to announce their Gold Award win at the prestigious Summit Creative Awards (SCA) for their work on the Keep NH Moving website.

The SCA is an internationally renowned awards program “honoring the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.” This year, Millennium Agency stood out among fierce competition, winning a Gold Award in the non-profit website category for their design and development of the Keep NH Moving website.

“We are incredibly honored to receive this recognition from the Summit Creative Awards,” said Linda Fanaras, CEO and Strategist of Millennium Agency. “Our team poured their hearts and expertise into creating a user-friendly and informative website that effectively supports Keep NH Moving’s mission. This award is a testament to their dedication and innovative spirit.”

The Keep NH Moving website serves as a vital resource for New Hampshire residents seeking information about transportation options, infrastructure projects, and initiatives to improve mobility across the state. Millennium Agency designed the website to be clear, engaging, and accessible, ensuring users can easily find the information they need.

This Summit Creative Award marks another significant achievement for Millennium Agency. The agency has a strong track record of success, previously receiving a Bronze Award from the SCA in 2023 for their work on the Energysavers website, and an Award of Distinction from the Communicator Awards in 2023 for their work on the Hoyle Tanner website. This recognition highlights Millennium Agency’s ability to develop creative and strategic website solutions across diverse industries.

About Millennium Agency

Millennium Agency is a nationally recognized, top woman-led B2B branding, positioning, and digital marketing firm that creates value and builds emotionally impactful brands to influence your customers’ buying decisions and give you a competitive advantage. As your industry partner for B2B pharma/biotech, technology, and manufacturing, our proprietary research-based framework makes a strong impact and accelerates your brand growth. While you focus on what you do best – running your business successfully – our team will build your brand and drive leads. For more information, call 877-873-7445 or schedule time here.

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(Manchester, New Hampshire | July 2, 2024) – Millennium Agency celebrates its achievement of certification by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise (WBE) in 2024. This prestigious recognition underscores Millennium’s dedication to fostering a diverse and inclusive environment that empowers women in leadership roles within the organization.

The WBENC certification opens doors for women-owned businesses like Millennium to connect with major corporations and stakeholders seeking to partner with diverse suppliers. This distinction brings a multitude of benefits, including access to new opportunities, national recognition, and valuable resources.

Founded in 1996 by CEO and Strategist Linda Fanaras, Millennium has become a leading force in B2B marketing, branding, and PR. Under Linda’s leadership, the company has built a strong reputation for creativity, dedication, and a commitment to diversity. Millennium boasts an impressive client list featuring some of the most respected B2B brands in the industry.

“We are incredibly proud to receive WBENC certification in 2024,” says Linda Fanaras. “The WBENC’s rigorous review process ensures that only businesses meeting strict criteria for female ownership, operation, and control qualify. Being part of this esteemed group is a true honor.”

To learn more about Millennium Agency, visit their website here.

About Millennium Agency

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(Manchester, NH | June 21, 2024) – Millennium Agency is thrilled to announce its recognition as the winner of a 2024 Spring Clutch Global Award across four categories: product branding, marketing strategy, digital strategy, and brand strategy.

Clutch is the leading global marketplace of B2B service providers. Honorees are selected based on their industry expertise and ability to deliver scores that are calculated based on the client feedback from thousands of reviews published on Clutch.

“Winning a Clutch Global Award is a tremendous honor,” says Linda Fanaras, CEO and Strategist of Millennium Agency. “This recognition is a true testament to the hard work and dedication of our entire team. We’re excited to keep pushing the boundaries and raising the bar in the marketing and branding industry.”

This recognition underscores Millennium Agency’s commitment to delivering exceptional results across the entire marketing and branding spectrum. With a team of passionate experts and a data-driven approach, Millennium helps businesses build strong brands, develop effective marketing strategies, and achieve their digital goals. To learn more about Millennium Agency and the award-winning work they do, visit mill.agency.

About Clutch

Clutch empowers better business decisions as the leading global marketplace of B2B service providers. More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs. Clutch has been honored for the past 6 consecutive years as an Inc. 5000 fastest-growing company and by the Washington Business Journal as one of the 50 fastest-growing private companies in the DC metro area for 2023.

About Millennium Agency

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(Manchester, NH | June 10, 2024) – Millennium Agency is thrilled to have been awarded the coveted Communicator Award of Distinction in the Website Design category for their work on the Connected Families New Hampshire website. This prestigious honor recognizes Millennium’s exceptional design and development efforts, placing them among the top marketing and communications firms globally.

The Communicator Awards, now in their 30th year, celebrate outstanding work across the marketing and communications spectrum. Facing fierce competition from over 3,000 entries worldwide, Millennium’s dedication to creating user-friendly, visually engaging websites has been recognized by the Academy of Interactive and Visual Arts (AIVA).

The Connected Families website showcases Millennium’s ability to translate client needs into a dynamic online experience. The website features a responsive design, compelling visuals, and clear information architecture, ultimately serving as a valuable resource for the Connected Families staff and its audience.

“We’re incredibly proud to receive this recognition from the Communicator Awards,” says Linda Fanaras, CEO and Strategist at Millennium Agency. “This award is a testament to our team’s commitment to delivering exceptional website design solutions that empower our clients to achieve their goals.”

About Millennium Agency

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The Pantone 2024 color of the year is PANTONE 13-1023 Peach Fuzz, which the company characterizes as a “a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration.” The goal of this color is to bring notes of calm and serenity while being warm and inviting. As we enter the post-pandemic world, brands are looking to create a sense of community and welcoming around their products or services, and this Pantone peach color could help you do just that. By selecting a more pastel, muted color for the year, Pantone is setting the stage for more gentle visual designs that are easier on the eyes and evoke a sense of calm and comfort.

Pantone’s 2024 Color of the Year

Every year, Pantone announces their color of the year. As the respected universal color provider, over 10 million designers utilize Pantone products and colors to brand and design their projects. The goal is to have a consistent, accurate color system across the world that can be replicated and matched with ease. The Pantone color system can be translated across both digital and physical mediums, making it ideal for brands looking to match their digital elements to their packaging and other branded items. Not sure how to harness the 2024 Pantone color of the year? Let us help you understand its value.

The Psychology of Color

The field of color psychology delves into the impact of colors on human behavior and emotions. Understanding the perception of different colors is crucial, as it can significantly sway consumer actions. Warm hues such as red, orange, and yellow have the capacity to elicit excitement, passion, and enthusiasm. Notably, these vibrant colors are often integrated into the branding strategies of food and beverage entities (think Coca-Cola) and are used in compelling calls to action on websites.

On the other hand, cool tones like blue, green, and purple possess a calming effect and are linked to qualities such as trust, stability, and professionalism (think Duolingo and their signature green owl). In terms of branding, finance, and technology, companies frequently leverage these colors to convey a sense of security and reliability. Black is often synonymous with notions of luxury, elegance, and sophistication, while white is emblematic of purity, simplicity, and cleanliness. So, where does Pantone’s color Peach Fuzz fall? Well, somewhere in the middle, of course.

For a deeper understanding of how color shapes perception, explore our full breakdown on color psychology in branding.

Harnessing Pantone’s 2024 Color for Your Brand

Although Peach Fuzz is not a neutral color by any means, its muted, soft tones give the impression of relaxation, making it ideal for brands looking to build trust and community amongst their customers. For B2B brands specifically, this can be a great way to add some personality to branding elements. You don’t need to conduct a full rebrand centered around Peach Fuzz, but rather introduce certain elements that incorporate it. This could be done in the form of social media imagery and graphics, marketing materials, website elements, and certainly packaging. Its muted vibes make it versatile for different applications, from food to retail to tech. Tech and biotech brands can benefit significantly from incorporating this year’s Pantone color because it can add that gentler, more approachable appeal that many firms struggle to establish with their complex products or services. By incorporating Peach Fuzz into your tech brand, you position yourself as trendy and “with the times,” driving customers to your brand with the visual appeal and “hooking them” with your outstanding offerings. If you’re exploring a broader messaging or positioning shift, our Brand180 strategy framework can help you align color, tone, and brand experience in a cohesive way.

How to Use Pantone’s 2024 Color of the Year in Your Brand

If you’re considering Peach Fuzz but aren’t sure where to start, these steps help you apply the color strategically without overhauling your entire identity:

1. Identify the assets with the shortest refresh cycle

Start with areas where color updates are quick and low-commitment:

Social media graphics
Email banners
Website section dividers
Product launch visuals
Presentation decks

These short-life assets help you test the color without changing core brand elements.

2. Use Peach Fuzz as an accent—not a replacement

Blend Peach Fuzz into:

Buttons and micro-interactions
Illustration accents
Background gradients
Packaging highlights

Accent use preserves brand consistency while introducing warmth and approachability.

3. Pair it with your brand’s existing color palette

Peach Fuzz works well with:

Muted greens
Deep blues
Charcoal or slate
Soft neutrals

This maintains balance and stops the hue from overpowering your design.

4. Apply it where emotional tone matters most

Use Peach Fuzz in places where your audience should feel welcomed or reassured:

Customer support content
“About” and “Culture” pages
Onboarding materials
Employee/internal communications

The calming psychological tone supports trust-building.

5. Test contrast and accessibility

Ensure text placed over color maintains readable contrast.

Use WCAG-compliant values when layering typography.

6. Measure engagement after deployment

Track:

Social engagement changes
CTA interaction rates
Session duration on updated pages
A/B test results for Peach-Fuzz-based designs

These insights help determine whether the color is positively affecting user behavior.

What’s Next?

As we mentioned, an entire rebrand with the 2024 Pantone color is not necessary, as it will just become irrelevant in 2025 when the next color is announced. Instead, use Peach Fuzz in materials that have a quicker turnaround time, such as social media graphics and special promotions, new product launches, and simple website design elements. Peach Fuzz should also be considered for internal materials such as employee announcements, calendars, and more. Utilizing it internally can create a sense of community and trust amongst employees and leadership, fostering a more supportive workplace. Whether you like the 2024 Pantone color of the year or not, incorporating it into your brand will position you as modern, trendy, and welcoming.

Not sure how to seamlessly integrate this warm-toned peach into your existing brand elements? The Millennium Agency team knows how to craft content and materials that hit the mark every time. From sleek product packaging design to eye-catching website design, we can craft designs that incorporate Peach Fuzz and reap all of the benefits of the 2024 Pantone color of the year. Our design services team often uses seasonal or trend-based palettes like Peach Fuzz to modernize visual systems without changing a brand’s core identity. Connect with our design experts today and get ahead of the game with professional color design.

A Word from Linda Fanaras, CEO & Strategist of Millennium Agency 

I must say that Peach Fuzz deserves some attention for its potential as a source of calm and relaxation. Here’s how it’s a “great color of the year” based on its association with peacefulness and self-reflection, especially in the context of 2024:

While the delicate and muted nature of Peach Fuzz evokes a sense of serenity and tranquility, it’s a departure from the bold and stimulating colors often associated with modern life, offering a soothing visual experience. The peachy tones resemble a gentle sunset or a soft flower, bringing to mind natural elements known for their calming effect. This connection to nature can further promote feelings of peace and balance.

Studies have shown that soft pink and orange tones can have a calming effect on the nervous system, potentially reducing stress and anxiety. While individual responses may vary, Peach Fuzz falls within this spectrum, making it a color choice with potential for relaxation.

This year is a great year for encouraging introspection and inner exploration. It invites a quiet focus on oneself and one’s emotions, fostering a sense of self-reflection and mindfulness. This inward-looking aspect aligns well with the growing emphasis on mental well-being and self-care amongst our culture.

Ultimately, color interpretation is subjective. Peach Fuzz’s characteristics undeniably hold potential for creating a sense of calm and encouraging self-reflection, making it a compelling choice for those seeking inner peace and well-being in 2024. So, let’s take 2024 to do some self-reflection while we embrace relaxation. We could all use it.

Find Millennium Agency on DesignRush.

FAQs About Pantone’s 2024 Color of the Year and Branding

What is the Pantone 2024 Color of the Year?

Pantone selected 13-1023 Peach Fuzz, a soft, warm peach tone intended to evoke calm, comfort, empathy, and community.

Why does the Color of the Year matter for branding?

Pantone’s selection often influences design trends across digital, packaging, retail, and brand identity. Using it helps brands appear current, connected, and culturally aware.

Should I rebrand using Peach Fuzz?

No—full rebrands based on annual color trends date quickly. Use Peach Fuzz as an accent in temporary or fast-turn assets instead.

Is Peach Fuzz appropriate for B2B brands?

Yes. Its warmth softens otherwise technical or complex industries (like biotech, SaaS, and manufacturing), helping brands feel more approachable.

How do I make Peach Fuzz accessible in digital design?

Maintain strong contrast, pair it with deeper tones for typography, and test accessibility using tools like WebAIM’s contrast checker.

Does Peach Fuzz work with existing brand palettes?

Usually. Its muted nature blends well with cool neutrals, deep blues, greens, and darker grayscale tones.

Where should I use Peach Fuzz internally?

Employee spotlights, HR materials, onboarding, presentation decks, and internal calendars all benefit from its welcoming aesthetic.

About Millennium Agency    

Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who creates value that builds emotionally impactful brands that influences your customer’s buying decision, giving you the competitive advantage. As your industry partner for B2B pharma/biotech, technology and manufacturing, our proprietary research-based framework makes a strong impact and accelerates your brand growth. While you focus on what you do best – running your business successfully – our team will build your brand and drive leads.  For more information, call 877-873-7445 or schedule time here.

(Manchester, NH | February 21, 2024) – Millennium Agency is proud to announce that our very own Creative Director, Mark Dingman, has been named a juror for the Academy of Interactive & Visual Arts. The AIVA handles all judging for the Communicator, Davey, and w3 Awards.

The AIVA jury is made up of top professionals across different disciplines of the visual arts, who are committed to growing and evolving traditional and interactive media. All jurors have been invited based on their experience in the categories they review.

“It’s an honor to be selected as a juror for the Academy of Interactive & Visual Arts,” said Mark Dingman, Millennium Agency Creative Director. “The 30th Communicator Awards have opened for submissions, and I’m excited to begin reviewing entries and bring recognition to the innovative work being made across all areas of communication.”

To view the complete list of jurors for the Academy of Interactive & Visual Arts, visit their website. To learn more about Millennium Agency and the award-winning work they do, visit mill.agency.

About Millennium Agency     

Millennium Agency is a nationally recognized, top woman led B2B branding, positioning, and digital marketing firm who creates value that builds emotionally impactful brands that influences your customer’s buying decision, giving you the competitive advantage. As your industry partner for B2B pharma/biotech, technology and manufacturing, our proprietary research-based framework makes a strong impact and accelerates your brand growth. While you focus on what you do best – running your business successfully – our team will build your brand and drive leads.  For more information, call 877-873-7445 or schedule time here.   

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(Boston, MA | December 13, 2023) – Millennium Agency’s CEO and Strategist Linda Fanaras will be a guest speaker for the UCLA Anderson School of Management for students in the school’s Brand Management course on January 25th, 2024.

Brand management is constantly evolving and there is always something new trending, students will learn what it means to develop a brand and will explore the newest tips and tricks used by branding agencies around the world. The students at UCLA’s Anderson School of Management are among the future leaders and innovators in branding, PR, and messaging, and Linda has a wealth of knowledge and experience to pass down to them.

When asked what she is most looking forward to about her upcoming speaking opportunity, Linda stated, “This newer generation of marketing professionals are incredibly thoughtful and creative, and the opportunity to speak to them is exciting. I am looking forward to sharing my knowledge and expertise, and lead a productive conversation on the past, present, and future of branding.”

To learn more about Linda Fanaras and Millennium Agency, visit our website at mill.agency/. For more information on how you can enroll in the brand management course that Linda will be speaking at, visit the UCLA Anderson School of Managements’ website.

About Millennium Agency  

Millennium Agency is a nationally recognized, top woman led B2B branding and growth strategy firm who knows successfully influence your customers’ buying decision, giving you the competitive advantage. As your trusted B2B partner in software technology and manufacturing, we provide the framework that will make an impact – so you can focus on what you do best – run your business successfully. With offices in Boston and New Hampshire, and a worldwide presence, visit www.mill.agency or book time here. 

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(Manchester, NH | December 6, 2023) – Millennium Agency has been awarded a Davey Gold Award in the Corporate Identity sector for their work on their client Hoyle Tanner’s new brand design. Every year, the Davey Awards honor “creative Davids,” who defeat the “Goliaths” of their industry with big ideas. The new Hoyle Tanner brand design was successfully integrated into the brand identity kits, conference materials, website and collateral materials and has received widespread positive feedback.

“It’s an honor to have our hard work recognized, and it’s exciting to have this win for the Millennium Agency team,” said Millennium Agency CEO and Strategist Linda Fanaras. “We approached this project with the same drive and determination that we approach all work, working closely with the Hoyle Tanner team to develop the brand and messaging strategy that differentiated them in their industry.”

To view the complete list of Davey Award winners, visit their website. To learn more about Millennium Agency and the award-winning work they do, visit mill.agency/.

About Millennium Agency    

(Manchester, NH | September 13, 2023) – Millennium Agency is proud to announce that our own CEO and founder, Linda Fanaras, will be a judge for the 19th Annual 2023 Davey Awards. The Davey Awards focus on smaller agencies that have proved themselves to be giants in their industry. The awards are judged by the Academy of Interactive and Visual Arts (AIVA), a group of top-tier business leaders in media, advertising, and marketing; As a judge, Linda is also a member of the AIVA.

Linda has an extensive background in media, advertising, and marketing with over 30 years of experience in the industry. As the CEO and Strategist of Millennium Agency, she is responsible for successful branding and marketing campaigns including brand development, messaging, social media, email marketing, digital advertising, website design, and more.

When asked about her appointment as a judge, Linda said “It’s always a great opportunity to be involved in the branding and marketing community. It’s a pleasure to view the amazing work from creative, digital and web agencies that have proven themselves as out-of-the-box thinkers.”

Millennium Agency would like to extend a congratulations to Linda on her appointment to the judges panel and participation in the AIVA. To learn more about the Davey Awards, visit their website at https://daveyawards.com/.

To learn more about Linda Fanaras, visit her LinkedIn: https://www.linkedin.com/in/lindafanaras/.

About Millennium Agency 

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Linda Fanaras, CEO & Strategist of Millennium Agency