The hashtag is one of Twitter’s most useful tools, but the history of the hashtag is largely unknown. For almost half a century, the hashtag symbol has been known mainly as the pound key on a phone. However, in just six short years, technology has given this symbol a new meaning to an entire generation. (more…)

We all have a few commercials that make us bust out laughing, tug at our heart strings, or make us “oh and ah”. Now how many of those commercials have animals in them? Chances are at least one if not all of them do. Marketers have been using animals in their advertising campaigns for decades, and they use them because they work. Here’s why animals work in advertising. (more…)