Hypertherm, world-class manufacturer of advanced cutting solutions, selected Millennium to devise a comprehensive brand guide and framework, consisting of strategic content review and updating, evaluation of current and recommended messaging changes, and all creative components of the brand.

Hypertherm’s brand story dates back 50 years, and is founded on values including innovation, hard work, and customer focus. Well aligned with Hypertherm’s core values, Millennium offered a unique perspective on updating and improving its brand story to best align with its vision and mission.

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