Influencer campaigns involve making connections with highly visibile individuals in your space and building relationships.
Some of the influencers in your industry could have hundreds of thousands of followers. Once you have identified these influencers, the next step is to conduct research, develop a plan and budget, and set specific goals. Since influencer outreach can be a time-intensive effort, it’s important to have a plan in place before you begin. Remember, influencer campaigns are designed to show your authority, credibility, and thought leadership. This means they are not designs to sell you products or services. Successful influencer marketing is a slow and steady process, much like content marketing, that involves trust and relationship building rather than a quick revenue boost.
At Millennium, we believe that influencer marketing, like most marketing, is relationship based. That’s why we create content that is personable and outreach strategies that are friendly and direct. No-nonsence is the best approach to gaining the trust and support of influencers in your industry. With Millennium at the helm of your influencer marketing strategy, you can be sure you are getting the best relationship management at the right price.
