If you want to make a real impact with your brand, a foundation of market research and strategic planning will make all the difference. Millennium Agency utilizes research methods including primary research, such as interviews and focus groups, coupled with secondary research from over 350 databases.
Projections show that by 2020, more customers will make purchases based on brand experience rather than product or price. A proactive approach to market research is the only way to get ahead of the competition. By learning what your customers need and expect, you can gain market share and create customers for life.
Market research can include focus groups, interviews, online and in-person surveys, secondary research, and more. Knowing how to apply these research strategies is important for effectively allocating time and resources. A qualified agency can help you find the right research solutions to fit your budget. It is important to identify the audience you are trying to target and acquire information that can be applied to your digital, creative, and PR strategy.
With subscriptions to over 350 research databases through the national American Association of Advertising Agencies (4As), Millennium has access to the latest data and research on how consumers think and buy. This also provides us with secondary competitor research that helps our clients get a 360-degree view of their industry and market share. Knowing what your competitors are doing is the first step in being different and unique to your customers or clients.
The Millennium staff is also experienced in the collection and analysis of valuable data through primary research methods, including focus groups, surveys, and interviews. If you want a better view of your market, or you want to know how your new brand or campaign will measure up with your target market, Millennium can help you get the insight to make the right choices for success and growth.