The use of OTT is growing exponentially. Soon an estimated 192 million Americans will use an OTT service. In a study done by the Video Advertising Bureau, 65% of people report that when streaming content they actively search the internet to learn more about a product advertised.
OTT allows you to target Millennials and Generation Z in a way that no other medium can deliver—with precision.
This guide will help answer the five most common OTT questions.
Not sure where to start with OTT? Millennium Agency can help. We are a full-service digital advertising company with more than 20 years of advertising experience. We can help you create a commercial that is specifically optimized for OTT. We also have established relationships with OTT service providers to help you get the best, most cost-effective advertising rates.