We are now living in a mobile era. Much of society is on-the-go these days and people often use their smartphones, more-so than they use stationary computers, to find information quickly. Whether it be looking for the closest Italian restaurant, buying a new pair of shoes, or researching their next vacation spot, people turn to their mobile devices for answers. These are what we call “micro-moments” or moments when people impulsively turn to their devices for their inquiries. Consumers have become trained by technology to receive relevant information instantly and these moments in which their inquiries are answered often lead to real-world action. Would you consider your business a master of micro-moments? Does your business have a strong mobile presence that draws in customers time after time?
If you feel that your business’ mobile/web savviness could use a bit of shoring up, here are a few tips that could help you master these micro-moments:
Most micro-moments occur on mobile devices and, as many people know, navigating a site on a smartphone is much different than navigating one on the large screen of a laptop or desktop computer. It is important that your mobile site is easy to navigate and not crowded with unnecessary icons, graphics, or text. A good landing page is a great start toward improving mobile friendliness. If a user finds your mobile site captivating and easy to navigate, they will most likely use it again.
Side note: Try to avoid aggressive pop-ups and ads on your mobile landing page and articles. These may discourage repeat use from a user who is trying to quickly access information.
Search Engine Optimization:
It is important that your link comes up at the top of user’s searches. Usually consumers on-the-go don’t have time to scroll through dozens of links and need a quick answer. There are a few ways to strengthen your business’ SEO, one of them is content creation. Be sure to update your website consistently by publishing new and exciting content. Search engines such as Google and Yahoo will give websites a higher rank if they see that they are frequently updated. This is just one example of how to improve SEO, there are several other different ways to ensure that your link is one of the first responders to the many micro-moment inquiries occurring all around the world.
Research, research, research:
When do your customers reach for their phone and what are they immediately looking for? It is important to know your customer and it may be necessary to rearrange your content pages based on what your mobile customers need. Depending on the products or services you offer, it is possible to hone in on certain trends to best reach your customers.
For example, roughly one-third of all mobile searches involve location. Now suppose you own a bakery and through your market research, you discover that a good number of mobile searches for bakeries in your area happen between 5pm and 7pm. If your store closes at 5pm, it may be worthwhile to stay open a little longer to capitalize on these micro-moments.
Now, this is only one example of how researching your customer’s micro-moments can help you provide better customer service and increase profits; new trends in this field are always emerging, and always providing new opportunities.
There are many ways in which micro-moments are changing the game. If you feel that your business could benefit from a better mobile presence, or if you would simply like to get more information, contact Jessica Chabot, Vice President, Client Services of Millennium Agency at www.mill.agency.